The Sounds of Silence

December 20, 2007 / Blog

Once you’ve begun a public relations initiative, it is important to maintain a steady flow of news. Communicatively speaking, nothing could be more detrimental to your business than to go quiet.

Broadcast Media: Tipping the Scales in Your Favor

December 12, 2007 / Blog

Broadcast media (TV, radio, streaming online) can be a very effective outlet for creating awareness for your business, generating public support, building investor relations and simply getting customers. But while just sending a press release to an assignment editor or producer will sometimes land you a spot, there are several ways of increasing your success when pitching to a broadcast outlet.

Embracing Electronic Media

December 7, 2007 / Blog

Seeing your company’s name on the front page of a newspaper does merit a level of prestige and carries a good level of clout. And, the mere fact that printed space is limited on a paper is just another confirmation that you are beating you competition out of potential news coverage.

Managing your Message

December 4, 2007 / Blog

Having spent several years working in the news business there was nothing more frustrating than having those people who were fortunate enough to get coverage attempt to manage the message.

Short, Sweet, and to the Point

November 27, 2007 / Blog

There is something to be said about the ol’ adage, “Short, Sweet and to the Point”; when pitching a story to the media, nothing could say it simpler. And to put it frankly, the media runs on deadlines.

Determining Success: The Value of PR

November 20, 2007 / Blog

One of the most challenging sides of public relations is helping the decision makers who pull the budget strings understand the value of the service you provide. Whether with clients or superiors, understanding how to show the value of your work will go a long way.

The Daily Grind: Don’t Get Caught Spamming

October 31, 2007 / Blog

You’ve got the hottest new widget, and you want the world to know about it. That’s understandable. But, before you go off spamming the world, take a minute to develop an appropriate target list of individuals who will take an interest.

What I’m trying to say is…

October 16, 2007 / Blog

Being interviewed can be intimidating. The reporter is there, pen in hand, ready to write down every word you say. And if you’re lucky, he/she has a voice recorder to capture sound bites possible ammunition to later debunk any claims you make during the interview. If you’re not careful you may feel as though you are in an interrogation room.

Paul Gillin’s Best of the Best PR War Stories

August 27, 2007 / Blog

In the Shameless Self Promotion Department, Snapp Conner PR is happy this week to have been acknowledged by David Strom and Paul Gillin in their TechPR War Stories podcast this week for best PR practices.

Hall of Fame; Wall of Shame

January 4, 2007 / Blog

Like every form of business, Public Relations has its share of the good, the bad and the downright ugly. In the spirit of the season, Snapp Conner PR would hereby like to share a few of Utah’s best and worst examples of technology PR.