You’ve got the hottest new widget, and you want the world to know about it. That’s understandable. But, before you go off spamming the world, take a minute to develop an appropriate target list of individuals who will take an interest.
Being interviewed can be intimidating. The reporter is there, pen in hand, ready to write down every word you say. And if you’re lucky, he/she has a voice recorder to capture sound bites possible ammunition to later debunk any claims you make during the interview. If you’re not careful you may feel as though you are in an interrogation room.