Broadcast media (TV, radio, streaming online) can be a very effective outlet for creating awareness for your business, generating public support, building investor relations and simply getting customers. But while just sending a press release to an assignment editor or producer will sometimes land you a spot, there are several ways of increasing your success when pitching to a broadcast outlet.
Embracing Electronic Media
Seeing your company’s name on the front page of a newspaper does merit a level of prestige and carries a good level of clout. And, the mere fact that printed space is limited on a paper is just another confirmation that you are beating you competition out of potential news coverage.
Managing your Message
Having spent several years working in the news business there was nothing more frustrating than having those people who were fortunate enough to get coverage attempt to manage the message.
Short, Sweet, and to the Point
There is something to be said about the ol’ adage, “Short, Sweet and to the Point”; when pitching a story to the media, nothing could say it simpler. And to put it frankly, the media runs on deadlines.
Determining Success: The Value of PR
One of the most challenging sides of public relations is helping the decision makers who pull the budget strings understand the value of the service you provide. Whether with clients or superiors, understanding how to show the value of your work will go a long way.
Michigan’s Mike Hart Makes Good on Guarantee. But What Can Businesses Learn From This?
As a big fan of college football I was intrigued a few weeks ago when Michigan opened the football season 0-2, especially with one of the losses coming at the hands of Appalachian State.
The Daily Grind: Don’t Get Caught Spamming
You’ve got the hottest new widget, and you want the world to know about it. That’s understandable. But, before you go off spamming the world, take a minute to develop an appropriate target list of individuals who will take an interest.
What I’m trying to say is…
Being interviewed can be intimidating. The reporter is there, pen in hand, ready to write down every word you say. And if you’re lucky, he/she has a voice recorder to capture sound bites possible ammunition to later debunk any claims you make during the interview. If you’re not careful you may feel as though you are in an interrogation room.
Paul Gillin’s Best of the Best PR War Stories
In the Shameless Self Promotion Department, Snapp Conner PR is happy this week to have been acknowledged by David Strom and Paul Gillin in their TechPR War Stories podcast this week for best PR practices.
Hall of Fame; Wall of Shame
Like every form of business, Public Relations has its share of the good, the bad and the downright ugly. In the spirit of the season, Snapp Conner PR would hereby like to share a few of Utah’s best and worst examples of technology PR.