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SEO And PR: Setting The Level For Long Term Success

August 21, 2013 / Blog / PR Tips

I first heard this statement from the podium of a regional Utah Technology Council (UTC) event in approximately 2004. One of Oracle’s global sales executives was talking about the company’s adjustments following the now infamous Dot com bust of 2000-2001.

Forget SEO Tactics. Put Your Audience First

July 3, 2013 / Blog / PR Strategy

Do you want to succeed as a communicator at any level? Then first and foremost, your agenda should be to attract viewers and readers who are genuinely interested in your message and topic. How do you do that? The solution is simple. Deliver content that is genuinely interesting.

The 15 Steps To ‘Power SEO’ (PR Is The New SEO)

June 5, 2013 / Blog / Brand Development / Brand Management / PR Strategy / PR Tips

I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content.