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Why are so many companies rebranding?

January 4, 2019 / Blog / Brand Development / Brand Management / PR

Over the past few years, I’ve been paying particular attention to companies that have rebranded. I’ve noticed some in the Silicon Slopes area, such as Workfront (from AtTask), Teem (from

The Press Release Still Lives!

December 28, 2018 / Blog / PR Tips / Press Releases

Lately, I’ve seen, over and over, the proclamation that the classic PR tool, the press release, is outdated and not useful. When asked the question “when is the right time to start writing and

4 Life Lessons Learned from Mitt Romney

March 1, 2018 / Blog / Inspirational / Marketing Tips / PR / PR Strategy / PR Tips / Quotes / Snapp Conner PR / Thought Leadership / Uncategorized

Advice for succeeding in public relations, and life in general

Mitt Romney, the successful businessman, presidential candidate and father, is no

6 secrets of pitching from a newspaper editor’s point of view

September 20, 2017 / Blog / Communication Tips / Journalism Industry / PR / PR Tips / Press Releases

When the news hit about a nurse in Utah being arrested, I knew it was a perfect hook to get one of my clients in the news. The nurse at the University of Utah Hospital had acted to protect her patient

Lessons learned from the mistake of a Salt Lake City news anchor

May 26, 2017 / Brand Management / Communication Tips / Crisis PR / Journalism Industry / News

A few weeks ago, Shauna Lake, a longtime news anchor for the Salt Lake City CBS affiliate, experienced the effects of a high-profile mistake after a Utah State Highway Patrol officer pulled her over