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6 secrets of pitching from a newspaper editor’s point of view

September 20, 2017 / Blog / Communication Tips / Journalism Industry / PR / PR Tips / Press Releases

When the news hit about a nurse in Utah being arrested, I knew it was a perfect hook to get one of my clients in the news. The nurse at the University of Utah Hospital had acted to protect her patient

Lessons learned from the mistake of a Salt Lake City news anchor

May 26, 2017 / Brand Management / Communication Tips / Crisis PR / Journalism Industry / News

A few weeks ago, Shauna Lake, a longtime news anchor for the Salt Lake City CBS affiliate, experienced the effects of a high-profile mistake after a Utah State Highway Patrol officer pulled her over

Seeing through fake news

April 4, 2017 / Journalism Industry / News

The term ‘yellow journalism’ started in the late 1800’s when two of the largest New York City newspaper publishers, Joseph Pulitzer and William Randolph Hearst, respectively began

10 ways to be a good audience member at conventions

November 30, 2016 / Blog / Marketing Tips

Convention season will soon be here again in full force, with professionals flocking to national conferences for learning and networking. Unfortunately, some convention goers don’t know—or don’t