6 secrets of pitching from a newspaper editor’s point of view

September 20, 2017 / Blog / Communication Tips / Journalism Industry / PR / PR Tips / Press Releases

When the news hit about a nurse in Utah being arrested, I knew it was a perfect hook to get one of my clients in the news. The nurse at the University of Utah Hospital had acted to protect her patient

Lessons learned from the mistake of a Salt Lake City news anchor

May 26, 2017 / Brand Management / Communication Tips / Crisis PR / Journalism Industry / News

A few weeks ago, Shauna Lake, a longtime news anchor for the Salt Lake City CBS affiliate, experienced the effects of a high-profile mistake after a Utah State Highway Patrol officer pulled her over

Seeing through fake news

April 4, 2017 / Journalism Industry / News

The term ‘yellow journalism’ started in the late 1800’s when two of the largest New York City newspaper publishers, Joseph Pulitzer and William Randolph Hearst, respectively began

Editorial Calendars De-Mystified

August 12, 2013 / Blog / Journalism Industry / Media Relations

With the summer quickly coming to a close and “back-to-school” in the air, PR and marketing managers everywhere are getting ready to go back to the drawing board and prepare budgets and plans for the next year.

Sad to See BYU’s The Daily Universe Go from Daily Print to Digital Only; It Was the Right Move

November 5, 2012 / Blog / Journalism Industry

I was saddened to find out Brigham Young University’s, The Daily Universe, changed from a daily print newspaper to online only. A January issue of The Universe reported the BYU Communications Department made the decision to move the paper to a digital first news based on the evolving news industry, the curriculum, the financial state of the paper and decreased advertising.