How to Handle Communications During a Financial Crisis

April 22, 2021 / Blog / Crisis PR

A financial crisis in the business can stem from either internal or external factors. Failing to reach a monthly quota and poor cash flow management are examples of internal factors, while a weakened

Lessons learned from Robin Williams and Kurt Cobain

October 29, 2019 / Blog / PR Tips / Uncategorized

Why PR professionals need to know how to talk to reporters about suicide I was at the Utah Public Information Officers Conference and saw a workshop called “How to speak to the media

Why are so many companies rebranding?

January 4, 2019 / Blog / Brand Development / Brand Management / PR

Over the past few years, I’ve been paying particular attention to companies that have rebranded. I’ve noticed some in the Silicon Slopes area, such as Workfront (from AtTask), Teem (from

The Press Release Still Lives!

December 28, 2018 / Blog / PR Tips / Press Releases

Lately, I’ve seen, over and over, the proclamation that the classic PR tool, the press release, is outdated and not useful. When asked the question “when is the right time to start writing and

4 Life Lessons Learned from Mitt Romney

March 1, 2018 / Blog / Inspirational / Marketing Tips / PR / PR Strategy / PR Tips / Quotes / Snapp Conner PR / Thought Leadership / Uncategorized

Advice for succeeding in public relations, and life in general

Mitt Romney, the successful businessman, presidential candidate and father, is no