In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond. (Tom notes that some of those fish are flakier than others–nice one, Tom!)
Why Do Marketing Managers Continue To Ignore Google+?
Why, indeed. Online Marketing exec Ciaran Treacy, in Dublin, notes in a recent post for The Sociablethat when he goes into a company to set up social media they tend to focus on where the populace currently is, not “where I need to be.”