When the news hit about a nurse in Utah being arrested, I knew it was a perfect hook to get one of my clients in the news. The nurse at the University of Utah Hospital had acted to protect her patient
When delivering high-profile speeches, look your best and have high but realistic expectations of your photographer.
7 tips journalists should know before making the switch to in-house PR.
When I tell people I’m in public relations, I often wonder how they picture my day. One day, I actually asked a friend what she thought I did. Boy was I in for a surprise! She told me she thought I had a (as in just one) client that I would call the media for, the media would report what I told them and I would go home successful every day.
Unknown-1Often, between the frank discussions on preparing a message platform and the written messages, we end up with overused and tired clichés, phrases and jargon to describe an otherwise important piece of information.
Blogging, in addition to any online presence, is becoming just as important as having a company website. Customers, clients, and potential clients want to read a blog. They want to see what companies have to say when they aren’t pushing a commercial or promotion or event.