Over the past few years, I’ve been paying particular attention to companies that have rebranded. I’ve noticed some in the Silicon Slopes area, such as Workfront (from AtTask), Teem (from
Course begins February 2016
A few weeks back, I watched one of my daughters’ favorite dance teachers, Dana Wilson, dance with Justin Timberlake at the VMA Awards. They were on fire – and my young girls (13 and 11) and I were beyond thrilled to see Dana on stage, doing what she loved.
I’ve talked about the costs of poor grammar before. There are no good excuses. The world has two billion English writers, according to Brad Hoover, CEO of Top Ten Reviews #1 ranked grammar software program, Grammarly.
A prominent trademark attorney in Salt Lake City, Nicholas D. Wells, provided me with some interesting information recently about the power of brands. Economists can argue about when China’s GDP will surpass the U.S. But for marketing types, Wells points out, the clearest indication of China’s growing economic power is not its raw GDP or import figures.