Why are so many companies rebranding?

January 4, 2019 / Blog / Brand Development / Brand Management / PR

Over the past few years, I’ve been paying particular attention to companies that have rebranded. I’ve noticed some in the Silicon Slopes area, such as Workfront (from AtTask), Teem (from

Three Great Ways to Invest in Yourself

July 10, 2015 / Blog / Brand Development / Business Tips / Marketing Tips / Personal Development / Snapp Conner PR

You’re a thoughtful person, and you like to take care of your family, friends and colleagues. But maybe it’s time you gave a series of special gifts to the most important person in your life—

Any Press is Good Press, Right? For Miley Cyrus It Is

September 16, 2013 / Blog / Brand Development

A few weeks back, I watched one of my daughters’ favorite dance teachers, Dana Wilson, dance with Justin Timberlake at the VMA Awards. They were on fire – and my young girls (13 and 11) and I were beyond thrilled to see Dana on stage, doing what she loved.

I’m Enchanted

July 1, 2013 / Blog / Brand Development

Likability, trustworthiness and quality are Guy Kawasaki’s rules of enchantment – or how to win friends and influence people in today’s world. Although Guy presented at the Inside Sales Virtual Summit hosted by, the message reaches far beyond sales.

The 15 Steps To ‘Power SEO’ (PR Is The New SEO)

June 5, 2013 / Blog / Brand Development / Brand Management / PR Strategy / PR Tips

I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content.

Google Glass: Just For Men?

May 15, 2013 / Blog / Brand Development / Business News / Business Strategy / Gadgets / Technology

Friend and fellow communications writer Sarah Buhr just raised an interesting point this morning in a guest OpEd for USA Today: Hey, Google Glass—Where the ladies at?

Forbes Post – Report: How Grammar Influences Your Income

April 5, 2013 / Blog / Brand Development / Media Relations / Personal Development / PR Tips

I’ve talked about the costs of poor grammar before. There are no good excuses. The world has two billion English writers, according to Brad Hoover, CEO of Top Ten Reviews #1 ranked grammar software program, Grammarly.

Forbes Post — Lessons In Growing A Brand: The Chinese Are Coming

November 14, 2012 / Blog / Brand Development / Brand Management

A prominent trademark attorney in Salt Lake City, Nicholas D. Wells, provided me with some interesting information recently about the power of brands. Economists can argue about when China’s GDP will surpass the U.S. But for marketing types, Wells points out, the clearest indication of China’s growing economic power is not its raw GDP or import figures.