Advice for succeeding in public relations, and life in general
Mitt Romney, the successful businessman, presidential candidate and father, is no
SnappConner PR’s 12 Days of Christmas
A dozen top hits offers a sample of what SnappConner PR has accomplished for clients in 2016.
The Power of 3rd Party Endorsements: How Ben & Jerry’s Scored Monnit Some Major Coverage
When announcing a new product or upgrade, a satisfied client sharing a success story can result in a major win.
Why the Traditional Press Release Lives On
The never-ending doomsday proclamation that press releases are dead.
Would a Ms. President Reagan Have Told it to Gorbachev Differently?
Workplace gender communication dynamics and why they matter.
How to Navigate the Challenges of Vetting Content Within a Large Organization
7 tips journalists should know before making the switch to in-house PR.
How Body Language Influences PR
This week I met sales and body language expert Linda Clemons at the CEO Space December Forum in Las Vegas. Clemons’ clients have included Major League Baseball, U.S.Customs and the FBI. She assists in jury selections and has advised a number of Fortune 500 firms.
New Report: Mainstream Media #1 Source Of Content Online Marketers Share
In an exclusive to Forbes, online marketing company Leadtail, in conjunction with DNN Software, has provided me with an early look at the new B2B Insights report on Online Marketers the company will issue on Monday, Sept. 30, from Leadtail.com. I covered Leadtail’s Q2 report on Digital Marketers here.
SEO And PR: Setting The Level For Long Term Success
I first heard this statement from the podium of a regional Utah Technology Council (UTC) event in approximately 2004. One of Oracle’s global sales executives was talking about the company’s adjustments following the now infamous Dot com bust of 2000-2001.
Ted Rubin: Why ‘Return On Relationship’ Makes Marketing Dollars (And Social Media Sense)
In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond. (Tom notes that some of those fish are flakier than others–nice one, Tom!)
Forget SEO Tactics. Put Your Audience First
Do you want to succeed as a communicator at any level? Then first and foremost, your agenda should be to attract viewers and readers who are genuinely interested in your message and topic. How do you do that? The solution is simple. Deliver content that is genuinely interesting.