Over the past few years, I’ve been paying particular attention to companies that have rebranded. I’ve noticed some in the Silicon Slopes area, such as Workfront (from AtTask), Teem (from
A few weeks ago, Shauna Lake, a longtime news anchor for the Salt Lake City CBS affiliate, experienced the effects of a high-profile mistake after a Utah State Highway Patrol officer pulled her over
With thanks to Nora Flint, of Truconversion.com, we have obtained a new infographic about the best times for businesses to post social media for highest
My in-laws built and manage a bed & breakfast on a beautiful lake in northern California. With input from family members who know web design and marketing (myself included), they’ve done a nice job promoting the B & B, creating their own website and managing social media such as Facebook and travel and review websites such as Trip Advisor and Yelp.
Yes, we’ve come that far. The theme of internet reputation has even spawned a genre of jokes. Forbes’ Susan Adams has aligned the steps to take to protect your personal reputation online.
A prominent trademark attorney in Salt Lake City, Nicholas D. Wells, provided me with some interesting information recently about the power of brands. Economists can argue about when China’s GDP will surpass the U.S. But for marketing types, Wells points out, the clearest indication of China’s growing economic power is not its raw GDP or import figures.
Normally, I’m a fairly agreeable person – but the recent article Seven Business Mistakes Serial Entrepreneurs Never Make Twice by Forbes contributor John Greathouse, gave me pause. Two of the seven “mistakes” John names are actually strategic weapons I’d suggest every company–especially in its early and growth stages–consider strongly.
Do press releases still have a role in a well thought-through PR strategy? Undoubtably, yes! Press releases are the most straightforward and obvious means of obtaining PR, but many (even most) companies fail to create the kind of releases that could be most beneficial in supporting their company’s sales.