Thrive Global: “Go within before going outside.” With Fotis Georgiadis & Lauren Solomon
Why are so many companies rebranding?
Over the past few years, I’ve been paying particular attention to companies that have rebranded. I’ve noticed some in the Silicon Slopes area, such as Workfront (from AtTask), Teem (from
Lessons learned from the mistake of a Salt Lake City news anchor
A few weeks ago, Shauna Lake, a longtime news anchor for the Salt Lake City CBS affiliate, experienced the effects of a high-profile mistake after a Utah State Highway Patrol officer pulled her over
Hacking Social Media: The Best Times To Post For Your Brand
With thanks to Nora Flint, of Truconversion.com, we have obtained a new infographic about the best times for businesses to post social media for highest
What Is Social Media Doing For Your Company?
Social media is ubiquitous with the ability to say anything you like. Given how common it is for people to post their entire lives on Facebook and Twitter, it’s a wonder anybody can resist posting
How To Respond to Negative Reviews or Comments on a Blog
My in-laws built and manage a bed & breakfast on a beautiful lake in northern California. With input from family members who know web design and marketing (myself included), they’ve done a nice job promoting the B & B, creating their own website and managing social media such as Facebook and travel and review websites such as Trip Advisor and Yelp.
The 15 Steps To ‘Power SEO’ (PR Is The New SEO)
I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content.
Reputation Management: When Your Business is Disparaged Online
Yes, we’ve come that far. The theme of internet reputation has even spawned a genre of jokes. Forbes’ Susan Adams has aligned the steps to take to protect your personal reputation online.
How To Protect Your Business From Copycats
In response to my article Bad Business: Indicted or Not You are Going to get Caught, a reader asked “What is the best way to protect my company from copycats?”
Forbes Post — Lessons In Growing A Brand: The Chinese Are Coming
A prominent trademark attorney in Salt Lake City, Nicholas D. Wells, provided me with some interesting information recently about the power of brands. Economists can argue about when China’s GDP will surpass the U.S. But for marketing types, Wells points out, the clearest indication of China’s growing economic power is not its raw GDP or import figures.
The Law of Public Perception
I am by no means an expert when it comes to law. I couldn’t fake it if I wanted to. Law is a subject that holds little interest for me and a subject that goes completely over my head.
Two Business “Mistakes” Every Company Should Make
Normally, I’m a fairly agreeable person – but the recent article Seven Business Mistakes Serial Entrepreneurs Never Make Twice by Forbes contributor John Greathouse, gave me pause. Two of the seven “mistakes” John names are actually strategic weapons I’d suggest every company–especially in its early and growth stages–consider strongly.