PR: Turn Your Bass Drum into the First-Chair Violin

May 27, 2010 / Blog

As a small to medium business on the verge of a major company or product/service launch you can find yourself the conductor of a large orchestra of business elements that all must come together at the same point to ensure success.

Companies Benefit From Becoming Their Own Media Outlet

May 17, 2010 / Blog

I was browsing through the other day and saw an article about the conniption fit the Washington media has been having lately over the White House press office acting more and more like its own media outlet, bypassing traditional news avenues in

iNewspaper: Can iPad Save the Newspaper Business

February 16, 2010 / Blog

I like reading a newspaper. It is by far my favorite way to soak in the daily news. I have a subscription to the print edition of my favorite—The Wall Street Journal (WSJ). I also have a subscription to WSJ’s online versions for computer and iPhone.

PR Pros: Flack Attack or a Story Only a Reporter Could Love?

October 22, 2008 / Blog

Cruising the Internet one night I ended up on Stephen Wildstrom’s Web page. He’s been the Technology & You columnist for years at BusinessWeek. On his “For PR Folks” page, Steve provides all the pointers he wants PR people to abide by when pitching and contacting him.

A Picture is Worth a Thousand Words

May 7, 2008 / Blog

Most typically, PR consultants operate in the background, heard but not necessarily seen. Today, however, we can’t resist putting the following photo of our Partner Clay Blackham in lights.

More Than Just a Press Release

March 27, 2008 / Blog

A lot of details go into launching a new product/service, or even making the “big” announcement. On the PR side those can include (but not limited to) briefing analysts, reviewing messaging, developing collateral and even drafting a press release.

Why Should I Podcast?

February 26, 2008 / Blog

A common question we get from our clients is, “Why should I podcast?” The thought is, I all ready send out press releases, post white papers, and even make time for interviews. Do I really need a podcast?” The short answer to that is, yes!

New media wins again!

January 28, 2008 / Blog

This morning, we’d like to congratulate our client DirectPointe on their No. 1 ranking on the first-ever MSPMentor 100 list, a ranking of the world’s most progressive Managed Service Providers (MSPs). More than 500 MSPs had entered this ranking. Based on a number of metrics comparing fiscal 2007 to fiscal 2006, DirectPointe clearly wins.

Survive the media frenzy; Thrive on media coverage

January 25, 2008 / Blog

How do you survive when your reputation is challenged publicly; let alone thrive? When your company undergoes fierce media criticism, it takes a lot of self control to not lash out against any false, defamatory or misleading claims.

The Sounds of Silence

December 20, 2007 / Blog

Once you’ve begun a public relations initiative, it is important to maintain a steady flow of news. Communicatively speaking, nothing could be more detrimental to your business than to go quiet.