Why Should I Podcast?

February 26, 2008 / Blog

A common question we get from our clients is, “Why should I podcast?” The thought is, I all ready send out press releases, post white papers, and even make time for interviews. Do I really need a podcast?” The short answer to that is, yes!

New media wins again!

January 28, 2008 / Blog

This morning, we’d like to congratulate our client DirectPointe on their No. 1 ranking on the first-ever MSPMentor 100 list, a ranking of the world’s most progressive Managed Service Providers (MSPs). More than 500 MSPs had entered this ranking. Based on a number of metrics comparing fiscal 2007 to fiscal 2006, DirectPointe clearly wins.

Survive the media frenzy; Thrive on media coverage

January 25, 2008 / Blog

How do you survive when your reputation is challenged publicly; let alone thrive? When your company undergoes fierce media criticism, it takes a lot of self control to not lash out against any false, defamatory or misleading claims.

The Sounds of Silence

December 20, 2007 / Blog

Once you’ve begun a public relations initiative, it is important to maintain a steady flow of news. Communicatively speaking, nothing could be more detrimental to your business than to go quiet.

Broadcast Media: Tipping the Scales in Your Favor

December 12, 2007 / Blog

Broadcast media (TV, radio, streaming online) can be a very effective outlet for creating awareness for your business, generating public support, building investor relations and simply getting customers. But while just sending a press release to an assignment editor or producer will sometimes land you a spot, there are several ways of increasing your success when pitching to a broadcast outlet.

Embracing Electronic Media

December 7, 2007 / Blog

Seeing your company’s name on the front page of a newspaper does merit a level of prestige and carries a good level of clout. And, the mere fact that printed space is limited on a paper is just another confirmation that you are beating you competition out of potential news coverage.

Managing your Message

December 4, 2007 / Blog

Having spent several years working in the news business there was nothing more frustrating than having those people who were fortunate enough to get coverage attempt to manage the message.

Short, Sweet, and to the Point

November 27, 2007 / Blog

There is something to be said about the ol’ adage, “Short, Sweet and to the Point”; when pitching a story to the media, nothing could say it simpler. And to put it frankly, the media runs on deadlines.

Determining Success: The Value of PR

November 20, 2007 / Blog

One of the most challenging sides of public relations is helping the decision makers who pull the budget strings understand the value of the service you provide. Whether with clients or superiors, understanding how to show the value of your work will go a long way.

The Daily Grind: Don’t Get Caught Spamming

October 31, 2007 / Blog

You’ve got the hottest new widget, and you want the world to know about it. That’s understandable. But, before you go off spamming the world, take a minute to develop an appropriate target list of individuals who will take an interest.