There is something to be said about the ol’ adage, “Short, Sweet and to the Point”; when pitching a story to the media, nothing could say it simpler. And to put it frankly, the media runs on deadlines.
One of the most challenging sides of public relations is helping the decision makers who pull the budget strings understand the value of the service you provide. Whether with clients or superiors, understanding how to show the value of your work will go a long way.
As a big fan of college football I was intrigued a few weeks ago when Michigan opened the football season 0-2, especially with one of the losses coming at the hands of Appalachian State.
Being interviewed can be intimidating. The reporter is there, pen in hand, ready to write down every word you say. And if you’re lucky, he/she has a voice recorder to capture sound bites possible ammunition to later debunk any claims you make during the interview. If you’re not careful you may feel as though you are in an interrogation room.