I recently finished the book “Love is the Killer App” by Tim Sanders, the Chief Solutions Officer at Yahoo!. It was loaned to me by Clay Blackham, here at Snapp Conner (thanks Clay!). It’s a great, quick read, which brings the human element back into business.
PR: Turn Your Bass Drum into the First-Chair Violin
As a small to medium business on the verge of a major company or product/service launch you can find yourself the conductor of a large orchestra of business elements that all must come together at the same point to ensure success.
Companies Benefit From Becoming Their Own Media Outlet
I was browsing through FoxNews.com the other day and saw an article about the conniption fit the Washington media has been having lately over the White House press office acting more and more like its own media outlet, bypassing traditional news avenues in
iNewspaper: Can iPad Save the Newspaper Business
I like reading a newspaper. It is by far my favorite way to soak in the daily news. I have a subscription to the print edition of my favorite—The Wall Street Journal (WSJ). I also have a subscription to WSJ’s online versions for computer and iPhone.
PR Firms Provide More Value for Less Than Hiring an On Staff PR Person
If you’ve ever heard, thought, or said, “I know we need a good PR program for our business, but we have a tight budget and I’m not sure we can afford it,” then you’re probably a small to medium business owner in today’s economic environment!
PR Pros: Flack Attack or a Story Only a Reporter Could Love?
Cruising the Internet one night I ended up on Stephen Wildstrom’s Web page. He’s been the Technology & You columnist for years at BusinessWeek. On his “For PR Folks” page, Steve provides all the pointers he wants PR people to abide by when pitching and contacting him.
A Picture is Worth a Thousand Words
Most typically, PR consultants operate in the background, heard but not necessarily seen. Today, however, we can’t resist putting the following photo of our Partner Clay Blackham in lights.
More Than Just a Press Release
A lot of details go into launching a new product/service, or even making the “big” announcement. On the PR side those can include (but not limited to) briefing analysts, reviewing messaging, developing collateral and even drafting a press release.
Why Should I Podcast?
A common question we get from our clients is, “Why should I podcast?” The thought is, I all ready send out press releases, post white papers, and even make time for interviews. Do I really need a podcast?” The short answer to that is, yes!
New media wins again!
This morning, we’d like to congratulate our client DirectPointe on their No. 1 ranking on the first-ever MSPMentor 100 list, a ranking of the world’s most progressive Managed Service Providers (MSPs). More than 500 MSPs had entered this ranking. Based on a number of metrics comparing fiscal 2007 to fiscal 2006, DirectPointe clearly wins.
Survive the media frenzy; Thrive on media coverage
How do you survive when your reputation is challenged publicly; let alone thrive? When your company undergoes fierce media criticism, it takes a lot of self control to not lash out against any false, defamatory or misleading claims.
Utah Technology Council (UTC) PR Event: How Social Media is Changing the Face of PR
This morning was the annual Utah Technology Council (UTC) public relations event. This event has become increasingly popular the third year UTC has offered it. The topic was New Media (surprise!) the fundamentals and forecast for 2008.