When I tell people I’m in public relations, I often wonder how they picture my day. One day, I actually asked a friend what she thought I did. Boy was I in for a surprise! She told me she thought I had a (as in just one) client that I would call the media for, the media would report what I told them and I would go home successful every day.
Creative teams need leaders for inspiration and managers for getting things done. In the interest of simplicity, this post is directed towards individuals with limited experience in the creative industry. The primary focus is leadership and gives a few tips for navigating the creative process as team leads.
This article originally appeared on my regular column at Forbes.com.
I have known Sharon Lechter (author, activist, philanthropist and co-author of Rich Dad Poor Dad) by legend for some time, but had the chance to get much better acquainted with her this week thanks to the launch of her new book, Think and Grow Rich for Women: Using Your Power To Create Success and Significance.
Popular psychology to the contrary, most women professionals are struggling according to a new study by career strategist and author Megan Dalla-Camina. Dalla-Camina is the author of Getting Real About Having It All, a book she premiered in Australia late last year that is debuting in the U.S. this week.
Perhaps this statement is most compelling of all: “there is growing evidence that the long-term health of a company’s bottom line and the health of its employees are, in fact, very much aligned.” Yet only 35% of large and mid-sized U.S. companies provide stress-reduction programs of any kind.
When you begin to put together a marketing communications plan, the discussion invariably turns to messaging and positioning. These two terms can take on different meanings and the process can by quite different between practitioners, but in the context of public relations or corporate communications it comes down to what you want to say, how to say it in the context of the public discussion, and to whom you want to say it.