Having spent several years working in the news business there was nothing more frustrating than having those people who were fortunate enough to get coverage attempt to manage the message.

Just getting covered in the first place can be a huge challenge, so when an individual or a company starts nit-picking and requesting copies of the reporter’s questions in advance, asking to review the piece before it goes to air (or print), or even trying to influence photo and quote selection, they are pretty much guarantying they won’t get coverage from that specific outlet again any time soon.

Making demands and being ungracious to the press will always work against you; no matter what.

It’s also important to recognize that occasionally the media will make factual mistakes (they’re only human after all). In those instances, it’s good to step back and look at the piece like a reader or viewer would. They’re not really going to care if your company was founded in 2000 or 2001. Sweating the small stuff is a great way to give you an ulcer.

Just remember, getting coverage is a privilege not a right. The important thing is that you received any coverage in the first place, and that you didn’t have to pay for it.