Lately, I’ve seen, over and over, the proclamation that the classic PR tool, the press release, is outdated and not useful. When asked the question “when is the right time to start writing and
6 secrets of pitching from a newspaper editor’s point of view
When the news hit about a nurse in Utah being arrested, I knew it was a perfect hook to get one of my clients in the news. The nurse at the University of Utah Hospital had acted to protect her patient
Why the Traditional Press Release Lives On
The never-ending doomsday proclamation that press releases are dead.
Waterford Institute’s MyBackpack Mobile App Receives Parents’ Choice Silver Honor
Free early learning app offers fun activities in books, math, music, nursery rhymes; part of one research center’s goal to inspire strong start for every child
Learn to Tell Your Story: Content University™ is Now Available From SnappConner PR
Content University™ is an in-depth program that trains and prepares individuals and executives to become expert content authors and creators. ContentU teaches participants to tell the best and most interesting stories available—the ones that exist in the minds of their own executives and within their company walls.
Are Your Press Releases Dead or Just Buried Alive?
How many times in the past 10 years have you heard or read “the press release is dead.” New flash: The press release is alive and well! It’s a real live case of survival of the fittest. PR professionals have managed to evolve the press release with adaptations that keep it a strong tool for communicating company news, expert advice and consumer information.