In my household, like in every home, my spouse and I often debate which channel we are going to keep our television fixed on. She prefers channels like HGTV, Food Network, and any program that features Leonardo DiCaprio or Joseph Gordon-Levitt.
Several years ago my brother-in-law made an interesting comment about a potential new in-law. His comment rang very true in the context of the family setting we were in, but I believe it makes as much sense and is as applicable to a work environment as well.
It’s not about you…. Your customers don’t care about you… they care about what you have to offer them. What they really care about is the total experience that you provide. It’s how they feel after their interaction with you. If it’s great, they’ll tell 2 people. If it’s horrible, they’ll tell 10.
A Personal Brand is the perception & emotion that others have that describes the total experience of having a relationship with you. The value in creating your Personal Brand is that it can be taken with you, wherever you go, and it lets people know what you stand for.
As a small to medium business on the verge of a major company or product/service launch you can find yourself the conductor of a large orchestra of business elements that all must come together at the same point to ensure success.
I was browsing through FoxNews.com the other day and saw an article about the conniption fit the Washington media has been having lately over the White House press office acting more and more like its own media outlet, bypassing traditional news avenues in
I like reading a newspaper. It is by far my favorite way to soak in the daily news. I have a subscription to the print edition of my favorite—The Wall Street Journal (WSJ). I also have a subscription to WSJ’s online versions for computer and iPhone.
If you’ve ever heard, thought, or said, “I know we need a good PR program for our business, but we have a tight budget and I’m not sure we can afford it,” then you’re probably a small to medium business owner in today’s economic environment!
Cruising the Internet one night I ended up on Stephen Wildstrom’s Web page. He’s been the Technology & You columnist for years at BusinessWeek. On his “For PR Folks” page, Steve provides all the pointers he wants PR people to abide by when pitching and contacting him.