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University

My Advice to PR Students

October 28, 2011 / Blog / Personal Development / PR Tips

I recently had the opportunity to return to my alma mater, Utah Valley University, to talk to students about my first year out of college in the real world.

My Name’s Not Steve!

October 24, 2011 / Blog / Personal Development / PR Tips

My five and three-year-old daughters are hooked on the Barbie movie A Fairytale Princess. I haven’t seen the movie start to finish, but I’ve seen enough to know that I don’t want to see it start to finish.

Embracing Opposition

September 15, 2011 / Blog / Personal Development

I remember somebody telling me “when two people are of the identical opinion, one person is redundant.” It got me thinking of the value of differing opinions. There is huge value in

Stick To Your Messaging, But Don’t Sound Like a Politician

September 14, 2011 / Blog / Media Relations / PR Strategy

With the GOP primary season in full swing, candidates are crisscrossing the early-primary states to introduce themselves to voters. Their movements are highly strategic and their words constantly scrutinized. One memorable misstep or slip of the tongue can effectively end a campaign.

iNewspapers: Did iPad Change the Newspaper Business?

September 12, 2011 / Blog / Industry News

In a February 2010 blog entry, before the release of Apple’s original iPad, I posed the question, “Can iPad Save the Newspaper Business?” I then explored how newspapers were approaching their digital subscription strategies and how they might approach development for the iPad.

Deep-Diving to Become a Subject-Matter Expert

August 23, 2011 / Blog / Personal Development / PR Tips

I recently got the pleasure of working with a new account in a space that was relatively new to me. When we met with their executives to review the PR Proposal, to determine if we would be their agency of choice, their CEO expressed some hesitation in our not being able to really understand the space.

It’s Tuesday Night, Is Your TV on HGTV or ESPN?

August 18, 2011 / Blog / PR Tips

In my household, like in every home, my spouse and I often debate which channel we are going to keep our television fixed on. She prefers channels like HGTV, Food Network, and any program that features Leonardo DiCaprio or Joseph Gordon-Levitt.

I Don’t Have to Like You, I Just Have to Be Nice

August 17, 2011 / Blog / Personal Development

Several years ago my brother-in-law made an interesting comment about a potential new in-law. His comment rang very true in the context of the family setting we were in, but I believe it makes as much sense and is as applicable to a work environment as well.

Differentiation Through Service

February 15, 2011 / Blog

It’s not about you…. Your customers don’t care about you… they care about what you have to offer them. What they really care about is the total experience that you provide. It’s how they feel after their interaction with you. If it’s great, they’ll tell 2 people. If it’s horrible, they’ll tell 10.

Personal Branding: Creating the Brand Called YOU

November 8, 2010 / Blog

A Personal Brand is the perception & emotion that others have that describes the total experience of having a relationship with you. The value in creating your Personal Brand is that it can be taken with you, wherever you go, and it lets people know what you stand for.

The Real Killer App

October 26, 2010 / Blog

I recently finished the book “Love is the Killer App” by Tim Sanders, the Chief Solutions Officer at Yahoo!. It was loaned to me by Clay Blackham, here at Snapp Conner (thanks Clay!). It’s a great, quick read, which brings the human element back into business.