What Is Social Media Doing For Your Company?

July 3, 2014 / Blog / Brand Management / Communication Tips / PR Tips / Social Media / Technology

Social media is ubiquitous with the ability to say anything you like. Given how common it is for people to post their entire lives on Facebook and Twitter, it’s a wonder anybody can resist posting

How to Write An Effective Blog Post For Your Company Website

January 30, 2014 / Blog / PR Tips / Social Media

Blogging, in addition to any online presence, is becoming just as important as having a company website. Customers, clients, and potential clients want to read a blog. They want to see what companies have to say when they aren’t pushing a commercial or promotion or event.

Five LinkedIn Strategies You Haven’t Thought Of Before

October 30, 2013 / Blog / Social Media

Last week a client asked if I could stay for a bit after our weekly meeting so he could thank me, not for a PR project, but to show me how he’d used a tactic I’d shown him on LinkedIn to put himself well on the track of securing a much more aggressive marketing budget next year. Wow!

Rolling Stone And The Bomber Suspect: What Media Coverage Has Missed

July 23, 2013 / Blog / Social Media

I swore I wasn’t going to weigh in on this topic. But longtime online marketing expert Barbara Ling gave me several good reasons to reconsider (one of them being that she offered me an image that didn’t further perpetuate the suspect’s controversial face.)

How Social Media Turns Leadership Facilitation On Its Head

June 19, 2013 / Blog / Social Media

When friend and collaborator Tom Lowery talked to me several weeks ago about the growing impact of professional facilitation, he had my attention. But when we talked about what social media can add to the training and facilitation process for companies, a new world of possibilities emerged.

Forbes Post — Bad Business: Indicted Or Not, You Are Going To Get Caught

November 7, 2012 / Blog / Communication Tips / Crisis PR / Social Media

As a communications professional, I was particularly struck by Howard Sklar’s article this week, Six Reasons Why You’re Going To Get Caught. Howard talks about the dilemma of companies who catch an instance (or even a pattern) of bribery or illegal contract negotiation in their ranks.

Pinterest: It’s not just for girls

July 12, 2012 / Blog / Social Media

Let me be clear: I have no interest in doily-embellished shoes or crafts you can make with your cat. I’m also not interested in this season’s fashion trends or great wedding ideas. But I am interested in Pinterest. Why?

Facebooking for Good

May 10, 2012 / Blog / Social Media

A new Facebook initiative started on May 1, and people immediately had the option to add to their timeline their story about when they became an organ donor and why. Organ donor registries became easily accessible to millions of Facebook users.