Over the past few years, I’ve been paying particular attention to companies that have rebranded. I’ve noticed some in the Silicon Slopes area, such as Workfront (from AtTask), Teem (from
When the news hit about a nurse in Utah being arrested, I knew it was a perfect hook to get one of my clients in the news. The nurse at the University of Utah Hospital had acted to protect her patient
When announcing a new product or upgrade, a satisfied client sharing a success story can result in a major win.
Considering Using a Pseudonym for Public Forums? It Just Isn’t Worth the Risk—Personally or Professionally
A mayor’s spokesman posting anonymous comments in a public forum demonstrates questionable motives without making his true identify public.
Think of this, innovative content that commands national attention. I’m speaking about content that inspires the writer and resonates with the reader. It’s called thought leadership. This is a