Over the past few years, I’ve been paying particular attention to companies that have rebranded. I’ve noticed some in the Silicon Slopes area, such as Workfront (from AtTask), Teem (from
4 Life Lessons Learned from Mitt Romney
Advice for succeeding in public relations, and life in general
Mitt Romney, the successful businessman, presidential candidate and father, is no
Four ways to rock your social media
There’s no doubt that you know the value that social media can bring to you
6 secrets of pitching from a newspaper editor’s point of view
When the news hit about a nurse in Utah being arrested, I knew it was a perfect hook to get one of my clients in the news. The nurse at the University of Utah Hospital had acted to protect her patient
The Power of 3rd Party Endorsements: How Ben & Jerry’s Scored Monnit Some Major Coverage
When announcing a new product or upgrade, a satisfied client sharing a success story can result in a major win.
Why the Traditional Press Release Lives On
The never-ending doomsday proclamation that press releases are dead.
Three signs you’ve found a good PR agency
Look for a firm offering realistic results and new insights on getting you noticed.
Considering Using a Pseudonym for Public Forums? It Just Isn’t Worth the Risk—Personally or Professionally
A mayor’s spokesman posting anonymous comments in a public forum demonstrates questionable motives without making his true identify public.
Thought leadership: 3 concepts authentic communicators understand
Think of this, innovative content that commands national attention. I’m speaking about content that inspires the writer and resonates with the reader. It’s called thought leadership. This is a