Brian Williams’ Misstep: On Keeping Apologies Real

February 7, 2015 / Media Relations

Few communication challenges can top the public apology, especially when it is forced by indisputable evidence of an embarrassing deed. What can entrepreneurs and leaders learn from NBC anchor Brian Williams and his most recent hit (or miss) in the public apology parade?

Are Your Press Releases Dead or Just Buried Alive?

December 14, 2013 / Blog / Media Relations / PR Tips / Press Releases / Snapp Conner PR

How many times in the past 10 years have you heard or read “the press release is dead.” New flash: The press release is alive and well! It’s a real live case of survival of the fittest. PR professionals have managed to evolve the press release with adaptations that keep it a strong tool for communicating company news, expert advice and consumer information.

Be a Better Salesperson, ahem, PR Professional

October 11, 2013 / Blog / Media Relations / PR Tips

The old adage is that “we’re all in sales.” Truly, in public relations we are selling a story. Hopefully, the story is so good that it “practically sells itself,” – another sales adage. But sometimes our behaviors can give us an advantage.

Editorial Calendars De-Mystified

August 12, 2013 / Blog / Journalism Industry / Media Relations

With the summer quickly coming to a close and “back-to-school” in the air, PR and marketing managers everywhere are getting ready to go back to the drawing board and prepare budgets and plans for the next year.

Forbes Post – Report: How Grammar Influences Your Income

April 5, 2013 / Blog / Brand Development / Media Relations / Personal Development / PR Tips

I’ve talked about the costs of poor grammar before. There are no good excuses. The world has two billion English writers, according to Brad Hoover, CEO of Top Ten Reviews #1 ranked grammar software program, Grammarly.

The Law of Public Perception

August 23, 2012 / Blog / Brand Management / Media Relations

I am by no means an expert when it comes to law. I couldn’t fake it if I wanted to. Law is a subject that holds little interest for me and a subject that goes completely over my head.

Stick To Your Messaging, But Don’t Sound Like a Politician

September 14, 2011 / Blog / Media Relations / PR Strategy

With the GOP primary season in full swing, candidates are crisscrossing the early-primary states to introduce themselves to voters. Their movements are highly strategic and their words constantly scrutinized. One memorable misstep or slip of the tongue can effectively end a campaign.