For decades, we have heard the wise adage, “Read to your children.” Reading to children helps them learn the alphabet, understand letters and words, and begin to form sentences. On an academic
Brian Williams’ Misstep: On Keeping Apologies Real
Few communication challenges can top the public apology, especially when it is forced by indisputable evidence of an embarrassing deed. What can entrepreneurs and leaders learn from NBC anchor Brian Williams and his most recent hit (or miss) in the public apology parade?
Are Your Press Releases Dead or Just Buried Alive?
How many times in the past 10 years have you heard or read “the press release is dead.” New flash: The press release is alive and well! It’s a real live case of survival of the fittest. PR professionals have managed to evolve the press release with adaptations that keep it a strong tool for communicating company news, expert advice and consumer information.
Be a Better Salesperson, ahem, PR Professional
The old adage is that “we’re all in sales.” Truly, in public relations we are selling a story. Hopefully, the story is so good that it “practically sells itself,” – another sales adage. But sometimes our behaviors can give us an advantage.
Editorial Calendars De-Mystified
With the summer quickly coming to a close and “back-to-school” in the air, PR and marketing managers everywhere are getting ready to go back to the drawing board and prepare budgets and plans for the next year.
Forbes Post – Report: How Grammar Influences Your Income
I’ve talked about the costs of poor grammar before. There are no good excuses. The world has two billion English writers, according to Brad Hoover, CEO of Top Ten Reviews #1 ranked grammar software program, Grammarly.
Forbes Post – 5 Rules: How to Survive (and Thrive) in the Chaos of Current Media
The following article originally appeared in my regular column at Forbes.com: Today’s journalism industry is in “seismic turmoil,” says Forbes editor Tom Post. Forbes’ Lewis
The Law of Public Perception
I am by no means an expert when it comes to law. I couldn’t fake it if I wanted to. Law is a subject that holds little interest for me and a subject that goes completely over my head.
Clown questions: Navigating difficult media interviews
By now, you’ve probably heard the catchphrase that’s gone viral: “That’s a clown question, bro.”
Stick To Your Messaging, But Don’t Sound Like a Politician
With the GOP primary season in full swing, candidates are crisscrossing the early-primary states to introduce themselves to voters. Their movements are highly strategic and their words constantly scrutinized. One memorable misstep or slip of the tongue can effectively end a campaign.