New research indicates that perceptions of a CEO’s confidence and competence matter in terms of real dollars.

The 3 Most Powerful Words In Business
When it comes to credibility-building, the three most powerful words in the English language are: “I don’t know.” Many salespeople and most managers think that they’ll lose credibility if they admit ignorance, especially about something about which they “ought” to know. However, the exact opposite is the case.