Blogging, in addition to any online presence, is becoming just as important as having a company website. Customers, clients, and potential clients want to read a blog. They want to see what companies have to say when they aren’t pushing a commercial or promotion or event.
Applying Ethics Can Help You Think Outside the Box
I’ve been teaching an intro to public relations class and the most recent lecture covered ethics in PR. It was a great reminder to give more thought to my actions, because looking back over the past few weeks I actually can name several instances where I could have applied ethical thought to my actions and to my recommendations.
The Golden Rule In PR
As a communications professional, it’s always interesting to see the latest faux pas – not to make fun or think that I’m better (I’ve no doubt had my share of mistakes to own up to) – but to get a reminder that you are never off the record.
Are Your Press Releases Dead or Just Buried Alive?
How many times in the past 10 years have you heard or read “the press release is dead.” New flash: The press release is alive and well! It’s a real live case of survival of the fittest. PR professionals have managed to evolve the press release with adaptations that keep it a strong tool for communicating company news, expert advice and consumer information.
Success at Success Stories
Writing and marketing customer success stories is a frequently used PR tactic and has many applications: Sales people use them to show competency and offer third-party endorsement to potential clients; reporters love the real-world story of how your product or service is used; the content is great online and in marketing slicks, and is easily edited to apply for awards or for other publicity purposes.
Be a Better Salesperson, ahem, PR Professional
The old adage is that “we’re all in sales.” Truly, in public relations we are selling a story. Hopefully, the story is so good that it “practically sells itself,” – another sales adage. But sometimes our behaviors can give us an advantage.
In Defense of PR
Vladimir Putin’s op-ed in The New York Times on Thursday spurred plenty of commentary and response. One thread is questioning the potential ethics of such an article and the PR firm representing Putin is taking some of the fallout. Who actually wrote it? How much is Putin getting paid? Why would The New York Times publish lies? Aren’t they “aiding and abetting a long-term foe of the United States?”
SEO And PR: Setting The Level For Long Term Success
I first heard this statement from the podium of a regional Utah Technology Council (UTC) event in approximately 2004. One of Oracle’s global sales executives was talking about the company’s adjustments following the now infamous Dot com bust of 2000-2001.
Why Do Marketing Managers Continue To Ignore Google+?
Why, indeed. Online Marketing exec Ciaran Treacy, in Dublin, notes in a recent post for The Sociablethat when he goes into a company to set up social media they tend to focus on where the populace currently is, not “where I need to be.”
The 15 Steps To ‘Power SEO’ (PR Is The New SEO)
I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content.
Reputation Management: When Your Business is Disparaged Online
Yes, we’ve come that far. The theme of internet reputation has even spawned a genre of jokes. Forbes’ Susan Adams has aligned the steps to take to protect your personal reputation online.
Forbes Post – Report: How Grammar Influences Your Income
I’ve talked about the costs of poor grammar before. There are no good excuses. The world has two billion English writers, according to Brad Hoover, CEO of Top Ten Reviews #1 ranked grammar software program, Grammarly.