Don’t Fish With Strawberries & Cream

September 26, 2012 / Blog / Communication Tips / PR Tips

Even though Dale Carnegie died over 30 years before I was born, he is one of my business heroes. The principles he taught in his many books, seminars, and lectures are timeless and when applied correctly work social miracles.

Jargon: Cut it out

August 9, 2012 / Blog / PR Tips

I love this Dilbert comic strip. It illustrates a challenge that is common to business communicators. Sometimes we fall into a trap of using less-than-precise words that don’t carry much meaning.

How to write like an expert without sounding like a jerk

May 24, 2012 / Blog / PR Tips

When I graduated high school, left home, and enrolled at Utah State University I thought I was prepared for just about anything. Naturally, I was all grown up, could take care of myself, and had learned everything I would need for college in high school.

My Advice to PR Students

October 28, 2011 / Blog / Personal Development / PR Tips

I recently had the opportunity to return to my alma mater, Utah Valley University, to talk to students about my first year out of college in the real world.

My Name’s Not Steve!

October 24, 2011 / Blog / Personal Development / PR Tips

My five and three-year-old daughters are hooked on the Barbie movie A Fairytale Princess. I haven’t seen the movie start to finish, but I’ve seen enough to know that I don’t want to see it start to finish.

Deep-Diving to Become a Subject-Matter Expert

August 23, 2011 / Blog / Personal Development / PR Tips

I recently got the pleasure of working with a new account in a space that was relatively new to me. When we met with their executives to review the PR Proposal, to determine if we would be their agency of choice, their CEO expressed some hesitation in our not being able to really understand the space.

It’s Tuesday Night, Is Your TV on HGTV or ESPN?

August 18, 2011 / Blog / PR Tips

In my household, like in every home, my spouse and I often debate which channel we are going to keep our television fixed on. She prefers channels like HGTV, Food Network, and any program that features Leonardo DiCaprio or Joseph Gordon-Levitt.