What Is Social Media Doing For Your Company?

July 3, 2014 / Blog / Brand Management / Communication Tips / PR Tips / Social Media / Technology

Social media is ubiquitous with the ability to say anything you like. Given how common it is for people to post their entire lives on Facebook and Twitter, it’s a wonder anybody can resist posting

Sharon Lechter’s New Vantage Point On Think And Grow Rich

July 2, 2014 / Blog

I have known Sharon Lechter (author, activist, philanthropist and co-author of Rich Dad Poor Dad) by legend for some time, but had the chance to get much better acquainted with her this week thanks to the launch of her new book, Think and Grow Rich for Women: Using Your Power To Create Success and Significance.

Beyond Words: What to Cut and Why

June 11, 2014 / Blog

As a long time PR practitioner, I know where my communication strengths lie: in the written word. It’s much easier for me to pen my thoughts – or the thoughts of others – and then cut them down to more quickly get to the point.

The High Cost (And Best Cures) For Dysfunctional Company Culture

June 4, 2014 / Blog / Business Strategy

Perhaps this statement is most compelling of all: “there is growing evidence that the long-term health of a company’s bottom line and the health of its employees are, in fact, very much aligned.” Yet only 35% of large and mid-sized U.S. companies provide stress-reduction programs of any kind.

Business Lessons From Immigrant Entrepreneurs

May 21, 2014 / Blog

What’s the best education for running a business? An MBA? Here’s another idea—I am increasingly impressed with the lessons every business owner can learn from America’s immigrant entrepreneurs.

How to Help Your PR Agency Get You Press

May 13, 2014 / Blog

You have an “amazing” or “innovative” new product you are sure will change the world, or at least the industry in which you do business. So big, in fact, that you’ve engaged a PR firm to share your news with the press.

5 Tips to Strong Corporate Communications Messaging

April 8, 2014 / Blog

When you begin to put together a marketing communications plan, the discussion invariably turns to messaging and positioning. These two terms can take on different meanings and the process can by quite different between practitioners, but in the context of public relations or corporate communications it comes down to what you want to say, how to say it in the context of the public discussion, and to whom you want to say it.

The 8 Powerful Communications Secrets Every Person Can Use

March 19, 2014 / Blog

I have recently re-connected with a personal hero of mine: Pamela Maier, a personal counselor or “life coach” as she describes the role she fulfills, “because I now have a life.” Pamela is a delightful individual who’s lived a variety of experiences in her 79 years.

Making a Bad Decision Worse in Minutes

March 7, 2014 / Blog

It’s no secret that the Internet – and social media specifically – has made it extremely easy to share information of any kind with both friends and strangers. Twitter, Facebook, Instagram, LinkedIn, etc., are thus ideal venues for PR professionals to update their audiences on the latest happenings with their clients.