Why did Duistermaat’s writing seduce me? Today I share some of her most alluring tips. Duistermaat wrote her post as a guest submission for Jon Morrow, an online writing hero I’ll be interviewing further within the next several weeks. In the meantime, I learned Henneke’s book Blog to Win Business – How to Enchant Readers and Woo Customers has just become available on Amazon.
Six ‘Out-of-the-Box’ Ways PR Writers can Overcome Jargon
Unknown-1Often, between the frank discussions on preparing a message platform and the written messages, we end up with overused and tired clichés, phrases and jargon to describe an otherwise important piece of information.
When The Government Closes Your Business
This week I interviewed Michael J. Daugherty, author of “The Devil Inside The Beltway,” an expose on federal government overreach into cybersecurity and small business.
How to Write An Effective Blog Post For Your Company Website
Blogging, in addition to any online presence, is becoming just as important as having a company website. Customers, clients, and potential clients want to read a blog. They want to see what companies have to say when they aren’t pushing a commercial or promotion or event.
Applying Ethics Can Help You Think Outside the Box
I’ve been teaching an intro to public relations class and the most recent lecture covered ethics in PR. It was a great reminder to give more thought to my actions, because looking back over the past few weeks I actually can name several instances where I could have applied ethical thought to my actions and to my recommendations.
Digital Changes We Can’t Control
big brotherIt is a beautiful mid-January day in Salt Lake City, Utah; sunny and verging on 50 degrees. During lunch with my adult daughter today I heard the medial news story that the NSA is suspected of adding radio wave tracking software to over 100K consumer computers in 2013.
5 Ways to Keep Your Customers – and the Media – Wanting More
As a business strives for success, it is going to have numerous highs and lows. For McDonalds, one of the most successful brands in the world, last year was a definite low, if you put any credence in the recent list 24/7 Wall St. compiled of the 10 most hated companies in the United States.
How To Make The 1 Degree Calibrations That Assure Your Success
In an exclusive to Forbes’ Entrepreneurs channel, leadership coach and author Dr. Jeffrey Magee (known as “The American Business Guru” to many) has unveiled his newest book, “The Line: Your Trajectory Code,” available from Amazon and from www.trajectorycode.com beginning today.
The Golden Rule In PR
As a communications professional, it’s always interesting to see the latest faux pas – not to make fun or think that I’m better (I’ve no doubt had my share of mistakes to own up to) – but to get a reminder that you are never off the record.
Are Your Press Releases Dead or Just Buried Alive?
How many times in the past 10 years have you heard or read “the press release is dead.” New flash: The press release is alive and well! It’s a real live case of survival of the fittest. PR professionals have managed to evolve the press release with adaptations that keep it a strong tool for communicating company news, expert advice and consumer information.
Apiary Fund Enjoys Strong Growth Since Fee Structure Change
Back in June, our client Apiary Fund (www.apiaryfund.com) changed its fee structure in a strategic move to help make it easier for a broader range of people to participate in its training to become traders. The $997 up front fee was eliminated – all people needed to do was pay the monthly $97 subscription fee.
Looks Can Be Deceiving, Especially With Social Media
This week at the funeral for South Africa’s Nelson Mandela, someone snapped a photo of President Obama taking a “selfie” with British Prime Minister David Cameron and Danish Prime Minister Helle Thorning-Schmidt – and the Internet went wild.