University to Host the World’s Largest Virtual Sales Acceleration Summit Thursday, the global leader in cloud-based sales acceleration technologies and solutions, is sponsoring a virtual summit focused on sales acceleration. The Sales Acceleration Summit is slated for Thursday, March 13, 2014 and assembles the world’s leading experts in sales, marketing and technology. Join more than 20,000 business executives from all over the world to watch today’s brightest minds in sales and marketing share their secrets for accelerating revenue.

This year’s theme is Sales Acceleration Technology – what it is and why it matters. Sales Acceleration Summit registration is free — sign up today by clicking here. The Sales Acceleration Summit is a virtual event offering 15-minute sessions developed specifically for C-level executives and VPs of sales and marketing. Sessions run concurrently from 11:30 a.m. through 6 p.m. Eastern time.

Hear from more than 80 leading business experts including:

  • Brian Tracy, Chairman and CEO of Brian Tracy International
  • Jeffrey Gitomer, author of “Little Red Book of Selling”
  • Matt Dixon, author of “The Challenger Sale”
  • Grant Cardone, author of “Sell or Be Sold”
  • Jill Konrath, author of “SNAP Selling”
  • Anneke Seley, CEO and Founder of Reality Works
  • Brent Holloway, Sr. Manager, Global Inside Sales, Hewlett-Packard
  • Mike Bosworth, author of “Solution Selling”
  • Josh James, CEO and founder of Domo
  • David Elkington, CEO and founder of
  • Jill Rowley, Social Selling & Social Business Evangelism & Enablement, Oracle
  • Stan Slap, author of “Bury My Heart at Conference Room B”
  • Steve Young, NFL Hall of Famer

New research released from shows that North American companies spent $12.8 billion on sales acceleration technology last year. This rapidly emerging new category is three times the size of the CRM market in North America.

The 2014 Sales Acceleration Technology Market Size Study defines the total market size of the emerging sales acceleration category, which bridges the gap between established categories, such as marketing automation and customer relationship management (CRM). The study is the first of its kind to reveal how much companies are spending on technology in this category by type of rep, industry, geography, close rates and other key factors.

“Major technology categories don’t just spring up overnight,” CEO David Elkington said. “They gain momentum over time as a diverse group of niche players converge around a common set of business objectives. We’ve seen this happen with marketing automation and CRM. Now we’re seeing history repeat itself with sales acceleration technology, which includes innovations in sales communications, gamification, predictive analytics, data visualization, sales intelligence, contract, pricing and quoting tools, as well as many others.”

The study concluded that North American companies already spend $12.8 billion annually on sales acceleration technology — equating to $2,280 annually per sales representative. The potential market size is even larger. The study estimates that North American businesses could spend as much as $6,790 annually per representative on sales acceleration technology by 2017 — making the total addressable market in excess of $30 billion.

The study’s other key findings include:

  • More than 1/3 of sales leaders believe they should be spending more on sales acceleration technology.
  • Inside sales teams spend more than outside sales teams on sales acceleration technology but spend significantly less on sales compensation.
  • Inside sales teams close deals 109 percent faster than outside sales teams, in part due to the broader adoption of sales acceleration technologies.

“The sales acceleration technology category encompasses a large collection of innovative technologies that do not fit neatly under the umbrella of marketing automation or CRM,” Chief Marketing Officer Mick Hollison said. “By definition, this emerging category is devoted to accelerating sales — enabling companies to turn their leads, prospects and opportunities into paying customers faster than ever before.”

CEO Elkington will present the study’s findings during his keynote address at the 2014 Sales Acceleration Summit on March 13th. You can register for the online summit here, and download study highlights at