I first heard this statement from the podium of a regional Utah Technology Council (UTC) event in approximately 2004. One of Oracle’s global sales executives was talking about the company’s adjustments following the now infamous Dot com bust of 2000-2001.
The 3 Most Powerful Words In Business
When it comes to credibility-building, the three most powerful words in the English language are: “I don’t know.” Many salespeople and most managers think that they’ll lose credibility if they admit ignorance, especially about something about which they “ought” to know. However, the exact opposite is the case.
Editorial Calendars De-Mystified
With the summer quickly coming to a close and “back-to-school” in the air, PR and marketing managers everywhere are getting ready to go back to the drawing board and prepare budgets and plans for the next year.
Ted Rubin: Why ‘Return On Relationship’ Makes Marketing Dollars (And Social Media Sense)
In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond. (Tom notes that some of those fish are flakier than others–nice one, Tom!)
Rolling Stone And The Bomber Suspect: What Media Coverage Has Missed
I swore I wasn’t going to weigh in on this topic. But longtime online marketing expert Barbara Ling gave me several good reasons to reconsider (one of them being that she offered me an image that didn’t further perpetuate the suspect’s controversial face.)
Why Do Marketing Managers Continue To Ignore Google+?
Why, indeed. Online Marketing exec Ciaran Treacy, in Dublin, notes in a recent post for The Sociablethat when he goes into a company to set up social media they tend to focus on where the populace currently is, not “where I need to be.”
Building Effective Relationships: What an Agency Needs from Its Clients
Last month, I wrote about five ways PR reps can keep their clients informed – and happy. Let’s reverse this and discuss five things clients should do to keep their agencies informed – and motivated and feeling like part of a trusted partner relationship.
Forget SEO Tactics. Put Your Audience First
Do you want to succeed as a communicator at any level? Then first and foremost, your agenda should be to attract viewers and readers who are genuinely interested in your message and topic. How do you do that? The solution is simple. Deliver content that is genuinely interesting.
I’m Enchanted
Likability, trustworthiness and quality are Guy Kawasaki’s rules of enchantment – or how to win friends and influence people in today’s world. Although Guy presented at the Inside Sales Virtual Summit hosted by InsideSales.com, the message reaches far beyond sales.
How Social Media Turns Leadership Facilitation On Its Head
When friend and collaborator Tom Lowery talked to me several weeks ago about the growing impact of professional facilitation, he had my attention. But when we talked about what social media can add to the training and facilitation process for companies, a new world of possibilities emerged.
Why You Don’t Need To Wait To Start A PR Program
When is the right time to hire a PR agency? How can you find a PR agency that is right for you? If you are a start-up company your cash is precious and you may not be ready to commit to a relationship with a PR agency.
There’s No Such Thing as Over-Communicating: Five Basic Ways to Keep Your Clients Informed
PR professionals are communicators. That’s our job. We communicate – in one way or the other – with the media, with partners, with colleagues and especially with our clients, who want – and need – to know what we’ve been doing to build their reputations.