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Let me be clear:  I have no interest in doily-embellished shoes or crafts you can make with your cat.  I’m also not interested in this season’s fashion trends or great wedding ideas.  But I am interested in Pinterest. Why? It is a powerful social media tool.

Because a majority of “pinners” (Pinterest users) in the United States are women, many men have avoided the site because of its girly vibe. You might be surprised to learn, however, that in the U.K. Pinterest has more male users than female users. But American men and women, especially those who work to promote their products or brands, should stop ignoring Pinterest.

As today’s third-most-popular social media site, Pinterest has exploded onto the scene rapidly. It went from fewer than 1 million users to 150 million in just six months this winter, and many brands, news outlets and blogs have added “pin it” buttons to their pages and seen great results.

Mashable reports that Pinterest drives more traffic than Google+, YouTube and LinkedIn combined. Should you and your company be thinking about Pinterest? Probably. Check out these ten tips from PR Daily on how businesses can effectively use Pinterest:

1. Do your homework.

2. Add a “Pin” button to your site.

3. Sign up your brand on Pinterest.

4. Your boards should support your strategy.

5. Create moments of engagement.

6. Create infographics.

7. Participate in the conversation.

8. Optimize your account settings.

9. Have a Pinterest content distribution strategy.

10. Use Hashtags in your photos’ descriptions.

Happy pinning!