Press Releases – Worth more than you think

April 30, 2012 / Blog / Brand Management / PR Strategy

Do press releases still have a role in a well thought-through PR strategy? Undoubtably, yes! Press releases are the most straightforward and obvious means of obtaining PR, but many (even most) companies fail to create the kind of releases that could be most beneficial in supporting their company’s sales.

Actions speak louder than words

November 14, 2011 / Blog / Brand Management

It seems like there’s a lot of talk lately about corporate social responsibility. Companies are hiring CSR directors and launching initiatives at an ever-increasing rate. While these programs are effective at