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Content University online is ready to roll! Come join our self-paced program, entirely online, at ContentUniversity.com.

In just one day you can complete your first publishable article and will join the growing ranks of executives and entrepreneurs who are advancing their companies and brands with greater clarity and precision in 2016.

And exactly what constitutes “good writing?”

Like beauty, isn’t it in the eye of the beholder, something so subjective and so varied that it can’t be reduced to a set of rules?

Yes—and no.

Like so many skills done well—swimming, woodworking, singing, managing people—good writing is a matter of recognition, rules, goals, practice, technique, repetition…and lifelong learning from yourself and others.

The more you write, and the more great writers you read and grasp, the better writer you become.

Here’s a simple definition of good writing: a message delivered clearly, powerfully, authentically, interestingly, convincingly—aimed at the right audience.

Throughout the Content University course, you will to learn how to think about that message, connect with readers, organize your thoughts, and find an appropriate voice for your writing.

Along the way, you’ll learn some rules, but this is not a regulation-heavy exercise. This course is focused on practical ways to get you going as a writer and to produce something high-quality and useful to readers that can be published online.

Sign up now. Content University starts February 2016. For more information, see ContentUniversity.com.