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10 ways to be a good audience member at conventions

November 30, 2016 / Blog / Marketing Tips

Convention season will soon be here again in full force, with professionals flocking to national conferences for learning and networking. Unfortunately, some convention goers don’t know—or don’t

Take one of these books on your next flight

September 8, 2015 / Blog / Business Tips / Communication Tips / Marketing Tips / Personal Development / PR Tips

Learn from great teachers through one of these modern classics on the art of management and business communication.

Three Great Ways to Invest in Yourself

July 10, 2015 / Blog / Brand Development / Business Tips / Marketing Tips / Personal Development / Snapp Conner PR

You’re a thoughtful person, and you like to take care of your family, friends and colleagues. But maybe it’s time you gave a series of special gifts to the most important person in your life—

The 5-Star Approach To Turning A Customer Experience Around

March 21, 2015 / Marketing Tips

Today I invite you to meet Jonathan Sprinkles, communicator, keynote speaker, author, and self-described “Connection Coach” (and yet another of the great individuals I’ve met through entrepreneurial friend Garrett Gunderson, whose summit I’ll be attending later this week.)

How Good Messaging Is Like Convincing An American To Eat Escargot

November 7, 2013 / Blog / Business Strategy / Business Tips / Marketing Tips

When I was 13 I took French at school. My teacher was a whiz at teaching the language but was also invested in teaching us French culture. We had lessons on the significance of la bise (the kiss on the cheek upon greeting a friend) and how to greet someone properly based on their relationship to you, we learned about stained glass and flying buttresses, we learned about the difference between Santa Clause and Père Noel.

How To Protect Your Business From Copycats

November 21, 2012 / Blog / Brand Management / Business Tips / Marketing Tips

In response to my article Bad Business: Indicted or Not You are Going to get Caught, a reader asked “What is the best way to protect my company from copycats?”

How to Find and Market an Invention

August 14, 2012 / Blog / Business Strategy / Marketing Tips

This article originally appeared in my column at Forbes.com: Have you ever heard of a palatometer? Neither had I. Sometimes entrepreneurs find their ideas and companies in the most unusual ways.