This article originally appeared in my column at Forbes.com: Have you ever heard of a palatometer? Neither had I. Sometimes entrepreneurs find their ideas and companies in the most unusual ways.
5 Tips to Turn Your Customers Into Your Marketing Department
As you’re reviewing your sales and marketing budgets, and wondering what you can do to optimize sales and get the best ROI for your marketing spend, how much emphasis is given to spending time and money on word of mouth?
1
2