A common question we get from our clients is, “Why should I podcast?”
The thought is, I all ready send out press releases, post white papers, and even make time for interviews. Do I really need a podcast?” The short answer to that is, yes!
In the fast-paced society we live in, we need to gather and assimilate information quickly. While the above mentioned collateral is integral to your media communication, podcasts will only enhance your visibility and search-ability online.
On a personal note: When we started Snapp Conner PR, most people found us online via the podcast. We didn’t even have a working Web site yet!
Let’s face it. Video is a very powerful medium out there.