This morning, we’d like to congratulate our client DirectPointe on their No. 1 ranking on the first-ever MSPMentor 100 list, a ranking of the world’s most progressive Managed Service Providers (MSPs). More than 500 MSPs had entered this ranking. Based on a number of metrics comparing fiscal 2007 to fiscal 2006, DirectPointe clearly wins.

Where does social media play into this equation? The MSPMentor 100 project is the outgrowth of a new brainchild by leading IT and channel editor Joe Panettieri. Joe has been a renown editor for 16 years for publications including Informationweek, CMP and Ziff Davis Media. However, the MSPMentor multimedia platform and its accompanying publications and programs are new.

You won’t find his editorial calendar on Bacons (Yes, we subscribe. As everyone should!)

We found out about Joe’s new project through a posting he made on LinkedIn in early January. SCPR became DirectPointe’s PR agency of record on January 15; Joe’s deadline for submission was December 28. I know Joe well enough from his prior engagements that I jumped in and begged him for a slight extension. He agreed – and based on DirectPointe’s breakout performance in 2007, today we are able to announce the company’s win.

What if the world’s top MSP had missed this opportunity entirely? Clearly, social networking is a force today’s PR professionals can no longer afford to ignore.