In an exclusive to Forbes’ Entrepreneurs channel, leadership coach and author Dr. Jeffrey Magee (known as “The American Business Guru” to many) has unveiled his newest book, “The Line: Your Trajectory Code,” available from Amazon and from www.trajectorycode.com beginning today.
The Golden Rule In PR
As a communications professional, it’s always interesting to see the latest faux pas – not to make fun or think that I’m better (I’ve no doubt had my share of mistakes to own up to) – but to get a reminder that you are never off the record.
Are Your Press Releases Dead or Just Buried Alive?
How many times in the past 10 years have you heard or read “the press release is dead.” New flash: The press release is alive and well! It’s a real live case of survival of the fittest. PR professionals have managed to evolve the press release with adaptations that keep it a strong tool for communicating company news, expert advice and consumer information.
Apiary Fund Enjoys Strong Growth Since Fee Structure Change
Back in June, our client Apiary Fund (www.apiaryfund.com) changed its fee structure in a strategic move to help make it easier for a broader range of people to participate in its training to become traders. The $997 up front fee was eliminated – all people needed to do was pay the monthly $97 subscription fee.
Looks Can Be Deceiving, Especially With Social Media
This week at the funeral for South Africa’s Nelson Mandela, someone snapped a photo of President Obama taking a “selfie” with British Prime Minister David Cameron and Danish Prime Minister Helle Thorning-Schmidt – and the Internet went wild.
Fifty Essential Mobile Marketing Facts
On behalf of HubSpot, Author Jamie Turner (co-author with Jeanne Hopkins of the book Go Mobile) compiled a slideshare presentation of 50 Amazing Facts of Mobile Marketing. With credit to him, I’d like to share those facts here as well, along with some 2013 updates and a few additional thoughts of my own.
Success at Success Stories
Writing and marketing customer success stories is a frequently used PR tactic and has many applications: Sales people use them to show competency and offer third-party endorsement to potential clients; reporters love the real-world story of how your product or service is used; the content is great online and in marketing slicks, and is easily edited to apply for awards or for other publicity purposes.
Let’s talk business: Is yours prepared to handle an emergency?
This weekend marked one of the strongest – if not the strongest – storms ever to have taken place on earth: Super Typhoon Haiyan, with surges as high as trees and wind gust reaching 175 miles per hour ravaging the Phillipines. An estimated 10,000 are thought to have perished.
How Good Messaging Is Like Convincing An American To Eat Escargot
When I was 13 I took French at school. My teacher was a whiz at teaching the language but was also invested in teaching us French culture. We had lessons on the significance of la bise (the kiss on the cheek upon greeting a friend) and how to greet someone properly based on their relationship to you, we learned about stained glass and flying buttresses, we learned about the difference between Santa Clause and Père Noel.
Five LinkedIn Strategies You Haven’t Thought Of Before
Last week a client asked if I could stay for a bit after our weekly meeting so he could thank me, not for a PR project, but to show me how he’d used a tactic I’d shown him on LinkedIn to put himself well on the track of securing a much more aggressive marketing budget next year. Wow!
How To Pitch To The Press: The 8 No-Fail Strategies
In my day job I’m an entrepreneur, as the founder of a leading PR strategy agency, Snapp Conner PR. But I’m also a frequent speaker on communications and business topics, and as a Forbes contributor, a writer and journalist as well.
Be a Better Salesperson, ahem, PR Professional
The old adage is that “we’re all in sales.” Truly, in public relations we are selling a story. Hopefully, the story is so good that it “practically sells itself,” – another sales adage. But sometimes our behaviors can give us an advantage.