Why You Don’t Need To Wait To Start A PR Program

June 13, 2013 / Blog

When is the right time to hire a PR agency? How can you find a PR agency that is right for you? If you are a start-up company your cash is precious and you may not be ready to commit to a relationship with a PR agency.

The 15 Steps To ‘Power SEO’ (PR Is The New SEO)

June 5, 2013 / Blog / Brand Development / Brand Management / PR Strategy / PR Tips

I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content.

Google Glass: Just For Men?

May 15, 2013 / Blog / Brand Development / Business News / Business Strategy / Gadgets / Technology

Friend and fellow communications writer Sarah Buhr just raised an interesting point this morning in a guest OpEd for USA Today: Hey, Google Glass—Where the ladies at?

Cheryl Snapp Conner in Sales Superstarts Panel

April 29, 2013 / Business News / Events / Local Business / Snapp Conner PR

For the best sales training and information you’ve got to check out the “Sales Superstars Panel” featuring the very best around, such as Ken Krogue from, Brandon Fugal from Coldwell Banker Commercial, Dallas Robinson, entrepreneur and founder of Kisstixx, Brad Jensen of Griffin Hill, Cheryl Conner, founder of Snapp Conner and Dylan Ferguson of

Forbes Post – Report: How Grammar Influences Your Income

April 5, 2013 / Blog / Brand Development / Media Relations / Personal Development / PR Tips

I’ve talked about the costs of poor grammar before. There are no good excuses. The world has two billion English writers, according to Brad Hoover, CEO of Top Ten Reviews #1 ranked grammar software program, Grammarly.

How To Protect Your Business From Copycats

November 21, 2012 / Blog / Brand Management / Business Tips / Marketing Tips

In response to my article Bad Business: Indicted or Not You are Going to get Caught, a reader asked “What is the best way to protect my company from copycats?”

Forbes Post — Lessons In Growing A Brand: The Chinese Are Coming

November 14, 2012 / Blog / Brand Development / Brand Management

A prominent trademark attorney in Salt Lake City, Nicholas D. Wells, provided me with some interesting information recently about the power of brands. Economists can argue about when China’s GDP will surpass the U.S. But for marketing types, Wells points out, the clearest indication of China’s growing economic power is not its raw GDP or import figures.