My in-laws built and manage a bed & breakfast on a beautiful lake in northern California. With input from family members who know web design and marketing (myself included), they’ve done a nice job promoting the B & B, creating their own website and managing social media such as Facebook and travel and review websites such as Trip Advisor and Yelp.
New Report: Mainstream Media #1 Source Of Content Online Marketers Share
In an exclusive to Forbes, online marketing company Leadtail, in conjunction with DNN Software, has provided me with an early look at the new B2B Insights report on Online Marketers the company will issue on Monday, Sept. 30, from Leadtail.com. I covered Leadtail’s Q2 report on Digital Marketers here.
Are You Prepared? Record Number Of Cyber Attacks Target Small Business
If you think your business is too small to be an attractive target for cyber criminals or you don’t have anything worth stealing, think again: The 2012 Data Breach Investigations Study by Verizon shows that in 855 data breaches they examined, 71 percent occurred in businesses with fewer than 100 employees.
Any Press is Good Press, Right? For Miley Cyrus It Is
A few weeks back, I watched one of my daughters’ favorite dance teachers, Dana Wilson, dance with Justin Timberlake at the VMA Awards. They were on fire – and my young girls (13 and 11) and I were beyond thrilled to see Dana on stage, doing what she loved.
In Defense of PR
Vladimir Putin’s op-ed in The New York Times on Thursday spurred plenty of commentary and response. One thread is questioning the potential ethics of such an article and the PR firm representing Putin is taking some of the fallout. Who actually wrote it? How much is Putin getting paid? Why would The New York Times publish lies? Aren’t they “aiding and abetting a long-term foe of the United States?”
Learn Forex Trading at Apiary Fund Summit
Every year, Apiary Fund (www.apiaryfund.com) conducts two Apiary Fund Summits in Sandy, Utah. The Summit (www.apiaryfundsummit.com) is always on weekdays instead of weekends so that live Forex trading can be conducted during trading hours. The Fall Summit is Sept. 2-4.
SEO And PR: Setting The Level For Long Term Success
I first heard this statement from the podium of a regional Utah Technology Council (UTC) event in approximately 2004. One of Oracle’s global sales executives was talking about the company’s adjustments following the now infamous Dot com bust of 2000-2001.
The 3 Most Powerful Words In Business
When it comes to credibility-building, the three most powerful words in the English language are: “I don’t know.” Many salespeople and most managers think that they’ll lose credibility if they admit ignorance, especially about something about which they “ought” to know. However, the exact opposite is the case.
Ted Rubin: Why ‘Return On Relationship’ Makes Marketing Dollars (And Social Media Sense)
In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond. (Tom notes that some of those fish are flakier than others–nice one, Tom!)
Why Do Marketing Managers Continue To Ignore Google+?
Why, indeed. Online Marketing exec Ciaran Treacy, in Dublin, notes in a recent post for The Sociablethat when he goes into a company to set up social media they tend to focus on where the populace currently is, not “where I need to be.”
Forget SEO Tactics. Put Your Audience First
Do you want to succeed as a communicator at any level? Then first and foremost, your agenda should be to attract viewers and readers who are genuinely interested in your message and topic. How do you do that? The solution is simple. Deliver content that is genuinely interesting.
How Social Media Turns Leadership Facilitation On Its Head
When friend and collaborator Tom Lowery talked to me several weeks ago about the growing impact of professional facilitation, he had my attention. But when we talked about what social media can add to the training and facilitation process for companies, a new world of possibilities emerged.