Once you’ve begun a public relations initiative, it is important to maintain a steady flow of news. Communicatively speaking, nothing could be more detrimental to your business than to go quiet.
Broadcast Media: Tipping the Scales in Your Favor
Broadcast media (TV, radio, streaming online) can be a very effective outlet for creating awareness for your business, generating public support, building investor relations and simply getting customers. But while just sending a press release to an assignment editor or producer will sometimes land you a spot, there are several ways of increasing your success when pitching to a broadcast outlet.
Embracing Electronic Media
Seeing your company’s name on the front page of a newspaper does merit a level of prestige and carries a good level of clout. And, the mere fact that printed space is limited on a paper is just another confirmation that you are beating you competition out of potential news coverage.
Managing your Message
Having spent several years working in the news business there was nothing more frustrating than having those people who were fortunate enough to get coverage attempt to manage the message.