Blogging, in addition to any online presence, is becoming just as important as having a company website. Customers, clients, and potential clients want to read a blog. They want to see what companies have to say when they aren’t pushing a commercial or promotion or event.
Applying Ethics Can Help You Think Outside the Box
I’ve been teaching an intro to public relations class and the most recent lecture covered ethics in PR. It was a great reminder to give more thought to my actions, because looking back over the past few weeks I actually can name several instances where I could have applied ethical thought to my actions and to my recommendations.
Digital Changes We Can’t Control
big brotherIt is a beautiful mid-January day in Salt Lake City, Utah; sunny and verging on 50 degrees. During lunch with my adult daughter today I heard the medial news story that the NSA is suspected of adding radio wave tracking software to over 100K consumer computers in 2013.
5 Ways to Keep Your Customers – and the Media – Wanting More
As a business strives for success, it is going to have numerous highs and lows. For McDonalds, one of the most successful brands in the world, last year was a definite low, if you put any credence in the recent list 24/7 Wall St. compiled of the 10 most hated companies in the United States.
How To Make The 1 Degree Calibrations That Assure Your Success
In an exclusive to Forbes’ Entrepreneurs channel, leadership coach and author Dr. Jeffrey Magee (known as “The American Business Guru” to many) has unveiled his newest book, “The Line: Your Trajectory Code,” available from Amazon and from www.trajectorycode.com beginning today.
The Golden Rule In PR
As a communications professional, it’s always interesting to see the latest faux pas – not to make fun or think that I’m better (I’ve no doubt had my share of mistakes to own up to) – but to get a reminder that you are never off the record.