Before any company embarks on a public relations campaign, the most important thing they can do is write key messaging. When a business puts together a new PR strategy they need to focus on a clear and concise message that their target audience can relate to.
Pinterest: It’s not just for girls
Let me be clear: I have no interest in doily-embellished shoes or crafts you can make with your cat. I’m also not interested in this season’s fashion trends or great wedding ideas. But I am interested in Pinterest. Why?
5 Tips to Turn Your Customers Into Your Marketing Department
As you’re reviewing your sales and marketing budgets, and wondering what you can do to optimize sales and get the best ROI for your marketing spend, how much emphasis is given to spending time and money on word of mouth?