Paul Gillin, a social media journalist, recently posted an article about “Courting Online Influencers.” In it he mentions the differences between a reporter and an influencer. Though it is quite possible for an influencer to be reporter, the opposite doesn’t always have to be true.

Without giving away the punch line of his article, he discusses some key points of interest in understanding an influencer, and therefore striking the “excitement” chord with the perfect pitch.

Click here to read Paul Gillin’s article: Courting Online Influencers

SALT LAKE CITY, Feb. 27, 2008 –Snapp Conner PR, the Utah region's most progressive PR agency, today announced the addition of Jamie Kaneko as Senior Public Relations Associate, Kenny Caldwell and Brittany Snapp as Public Relations Associates.

Kaneko joins the Snapp Conner PR team from Richter7, where she was a public relations account manager and worked with clients such as ShieldZone, Vantage Legrand, O'Currance Teleservices, Dairy Farmers of Utah and Newpark Resort.

Caldwell recently graduated from Utah State University with a BS Degree in Journalism/Communications with a PR emphasis and a minor in Human Resource Management. While at USU, he worked on public relations campaigns with AirLaunch LLC.

Snapp holds an associates degree in political science from UVSC and is currently finishing her bachelor’s degree in public relations from the University of Utah. She brings years of experience in consumer relations and marketing strategy.

“Although our primary expertise is in the technology industry, we continue to demonstrate our diversity and depth by expanding our client roster to other industries," said Clayton Blackham, senior public relations associate. “Jamie, Kenny and Brittany all bring a wealth of experience and expertise to our agency that will enhance our existing team."

At Snapp Conner PR, Kaneko, Caldwell and Snapp will be responsible for developing and implementing strategic public relations programs for existing and new clients and helping the agency grow and meet key strategic goals.

About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results.

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A common question we get from our clients is, “Why should I podcast?"

The thought is, “I all ready send out press releases, post white papers, and even make time for interviews. Do I really need a podcast?" The short answer to that is, yes!

In the fast-paced society we live in, we need to gather and assimilate information quickly. While the above mentioned collateral is integral to your media communication, podcasts will only enhance your visibility and search-ability online.

On a personal note: When we started Snapp Conner PR, most people found us online via the podcast. We didn't even have a working Web site yet!

Let's face it. Video is a very powerful medium out there.

Don Osmond

Senior PR Associate

I don't know how many times our team has been asked by a reporter – off the cuff – “Can I get a headshot of the CEO/president of XXX company?" And, it seems like more often than not, there is always a mad-dash by everyone to find a camera to take a quick photo and send it off.

A lot of time can be saved by simply being proactive and getting headshots taken of key executives of the company. Because reporters are always on deadline, and the faster you can get information to them, the better chance you have of getting that information included in the article.

And that's using your head(shot)

Jeremy Kartchner
Senior Accounts Director