There is something to be said about the ol’ adage, “Short, Sweet and to the Point”; when pitching a story to the media, nothing could say it simpler. And to put it frankly, the media runs on deadlines.
Determining Success: The Value of PR
One of the most challenging sides of public relations is helping the decision makers who pull the budget strings understand the value of the service you provide. Whether with clients or superiors, understanding how to show the value of your work will go a long way.
Michigan’s Mike Hart Makes Good on Guarantee. But What Can Businesses Learn From This?
As a big fan of college football I was intrigued a few weeks ago when Michigan opened the football season 0-2, especially with one of the losses coming at the hands of Appalachian State.