How SnappConner PR Elevated Impartner’s Brand Presence and Industry Influence
Impartner, based in Utah’s Silicon Slopes, is the fastest growing and most award-winning provider of partner management technologies. Their flagship solutions, Partner Relationship Management (PRM) and Partner Marketing Automation, help companies globally manage partner relationships, drive demand through partners and boost revenue and profitability through indirect sales channels.
Challenge
Despite Impartner’s innovative solutions and significant market potential, the company needed to enhance its brand presence and establish itself as a thought leader in the competitive tech industry. Impartner aimed to attract more funding, increase product adoption and solidify its reputation as a leading provider in the partner management sector.
SnappConner PR devised a comprehensive and multifaceted strategy to elevate Impartner’s brand presence and industry influence. Key elements of this strategy included:
Thought Leadership
SnappConner PR positioned Impartner executives as thought leaders by securing opportunities and contributing articles to publications such as TechCrunch, ChannelVision and Channel Marketer Report. This strategic placement in influential media outlets helped to establish Impartner’s expertise and thought leadership in partner management technologies.
Awards and Recognition
The firm set an ambitious goal of winning as many reputable industry, product and marketing awards as possible, which resulted in Impartner winning 18 awards in a single year, including Stevie, Marcom, CRN Channel Chiefs, CRN Women of The Channel and more. These accolades significantly boosted Impartner’s credibility and visibility, with investors and industry peers noting they became aware of the company through its numerous award wins.
Press Releases and Media Coverage
An aggressive press release strategy was implemented to announce significant milestones, product updates, award wins and analyst and G2 rankings. In Q1 of 2023 alone, Impartner and SnappConner distributed seven press releases. This continuous stream of relevant announcements ensured consistent media coverage and kept Impartner top-of-mind within the industry.
Results
During SnappConner PR’s partnership with Impartner, the company achieved remarkable success:
• Increased Funding: Impartner secured multiple funding rounds, demonstrating investor confidence and fueling further growth and innovation.
• Product Updates and Milestones: The company launched several significant product updates, reinforcing its position as a leader in partner management technologies.
• Industry Leadership and Awards: Impartner became the most award-winning provider in its sector, a testament to the effectiveness of SnappConner PR’s strategy. The recognition and awards validated Impartner’s technological capabilities and enhanced its appeal to potential customers and partners.
“I’m a big fan of SnappConner PR. The success they have achieved for our company has positively impacted our authority in the space and positioned us as a respected solution leader. They helped our company become the most award-winning provider of channel partner management technologies—their award success rate is unbeatable, and their team operates as a true partner. We couldn’t have reached our level of brand awareness without them. There are only a few firms I would recommend as worth the investment, and SnappConner PR is one. I’d happily work with them time and time again.”— Chelsea Rider, Director of Marketing, Impartner.
SnappConner PR’s comprehensive strategy and multifaceted approach were instrumental in transforming Impartner’s market presence. Through thought leadership, strategic media coverage and targeted award campaigns, SnappConner PR significantly elevated Impartner’s brand, contributing to its financial and strategic milestones.