Avetta is the leading supply chain risk management software provider, supporting over 125,000 suppliers spanning 130+ countries and serving 500+ enterprises. Their unwavering mission is to ensure every worker returns home safely from their job every day. The contractor prequalification solution enables and verifies ongoing safety, environmental, social and financial performance, helping hiring companies build a strong and diverse contractor base—all on a global scale.
The Challenge:
In a competitive landscape, Avetta sought to amplify its voice, solidify its thought leadership and distinguish itself as the preeminent supply chain risk management authority.
SnappConner PR’s Approach:
Over a four-year partnership, SnappConner executed a comprehensive strategy and leveraged a multifaceted approach to elevate Avetta’s brand presence and industry influence.
Key Strategies and Achievements:
1. Share of Voice: Maintained a commanding share of voice—Avetta consistently outshone its competitors by more than 50+% visibility each month.
2. Thought Leadership: Secured pivotal article placements in reputable trade outlets such as IndustryWeek, Supply Chain Brain, Supply & Demand Chain Executive, Construction Executive and many more. Avetta cemented its executive team as thought leaders across the diverse industry sectors it serves.
3. Earned Media Coverage: The firm obtained pivotal coverage and mentions in Nasdaq, IndustryWeek, World Economic Forum, Global Risk Management Institute, Business Journal, Retail Times (UK), Supply Chain Management Review and more.
4. Media and Analyst Relations: SnappConner PR spearheaded media relations efforts by crafting press releases, orchestrating targeted media briefings and developing and pitching stories to local, regional and national press, including industries Avetta serves. The firm ensured Avetta’s message resonated with key stakeholders by building and nurturing analyst relationships.
5. Awards: Avetta swept many product, industry and local award programs such as the Stevie Awards, Supply & Demand Chain Executive’s Pro to Know, Top Supply Chain Projects and Women in Supply Chain Awards. Avetta was also honored with wins in the SaaS Awards, American Occupational Safety Top Women in Safety Awards, SupplyTech Breakthrough Awards, SupplyChainBrain 100 Great Supply Chain Partners and many more.
6. International Expansion: Facilitating Avetta’s global outreach, SnappConner PR spearheaded efforts in APAC and the UK, tailoring localized press releases, providing media training and fostering relationships with regional publications to extend Avetta’s reach across continents.
Results and Impact:
Through execution and unwavering dedication, SnappConner PR propelled Avetta to the forefront of the supply chain risk management industry. During the firm’s tenure with Avetta, the company achieved multiple rounds of funding, acquired three companies and hit many other financial and strategic milestones.
Avetta’s unparalleled visibility, thought leadership and industry accolades solidified its position as a market leader and reinforced its commitment to fostering safer, sustainable workplaces worldwide.
The partnership between Avetta and SnappConner PR is a testament to the transformative power of strategic public relations. By amplifying Avetta’s voice, elevating its thought leadership and expanding its global footprint, the collaboration bolstered Avetta’s brand and advanced its mission of ensuring every worker’s safety worldwide.
Former Senior Director of Global Marketing at Avetta, Scott Nelson, remarks, “I’ve been in high-tech marketing for over 25 years and have worked with a handful of agencies out of the big media centers. For my money, SnappConner PR is the best agency I’ve ever worked with. Professional. Objective. Smart. Quality Work. Great People. They’ve done tremendous work helping me increase reach, awareness and positioning in the marketplace. I highly recommend them.”