As the foremost authority in strengths-based leadership development, Zenger Folkmanhelps organizations develop extraordinary leaders who achieve positive business results.

SnappConner PR helped Zenger Folkman drive thought leadership starting in late 2011 with the publication of a feature article in the Harvard Business Review (HBR). With the SnappConner PR Thought Leadership Program, the founders and key executives are now steady, high-ranking contributors to the following publications:


Business Insider

Chief Learning Officer

Today, the thought leadership snowball is rapidly growing and the company enjoys regular coverage throughout the world in publications including The Wall Street Journal,, Bloomberg/Businessweek, The New York Times, The Washington Post and The Huffington Post, as well as broadcast appearances on national news programs.

Co-Founder and CEO, Jack Zenger, was presented with ASTD’s first ever Thought Leaders Award. More importantly, the heart of this company’s thought leadership efforts has provided the topics and content for webinars, downloadable research reports and self analysis tools that are the company’s primary sources of lead generation and sales.