Content
University

 

SnappConner PR is reinventing the traditional notion of PR with a twist. We are committed to our customers’ outcomes and we genuinely care about our clients’ success. We don’t adapt to trends; we’re setting them. We are building an unmatched reputation for quality and innovation in communication that we are committed to expanding to the rest of the world.

Are you ready for more – exposure, reach, relationships, sales, profits, success? How may we help?

 

Our Team

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Cheryl Snapp Conner

CEO and Founder
Cheryl is a thought leader, presenter and author who is working to raise the bar for innovative PR that drives business growth. Since 1986 she has led PR programs for companies ranging from early-stage startups to Fortune 1000 organizations such as Altiris/Symantec, Lexmark, O.C. Tanner Institute and Novell. She is a Forbes.com contributor and has been featured in The Huffington Post and The Wall Street Journal. She graduated Magna Cum Laude from Brigham Young University.

Mark Fredrickson

APR, Chief Operating Officer
Mark is a veteran public relations practitioner with advanced experience in marketing and ecommerce. Mark helps companies increase revenue, enhance their brand and improve customer acquisition and retention through strategic marketing and PR plans. Mark has led successful campaigns for Naartjie Kids, as well as, in the technology and retail industries for TechMediaNetwork (now Purch), NextPage and WiLife. Mark is accredited in PR by the Public Relations Society of America. He earned his bachelor’s degree in Public Relations from Brigham Young University.

A. Cory Maloy

Executive Vice President
Cory is an experienced PR executive and corporate communications strategist who defines strategic vision for companies and C-level executives ranging from small businesses to enterprise-class corporations. He has provided communications strategy for high profile companies such as Travelers, Plantronics, Maxtor, Iomega, Waterford Institute, InsideSales.com, CenturyLink, Legacy Foods and many others. He is passionate about understanding a company’s goals and putting together unique programs to achieve objectives. He is a graduate of Brigham Young University with a degree in Mass Communication.

Lauren Solomon

AICI, CIP, Chief Revenue Officer
Lauren provides image development services for SnappConner PR. She is the trusted image advisor to CEOs, corporations and individuals worldwide. Her ability to take each individual’s unique message from the inside and express it authentically and effectively on the outside has transformed the lives of clients around the globe. Lauren is the former VP of Professional Image Development at Chase Manhattan Bank and author of Image Matters! She holds an MBA in Management from New York University.

Tom Post

SVP Content Strategy
Having spent more than three decades on the other side of the aisle as a journalist and as the Managing Editor of Forbes Media, Tom is taking the PR world by storm. He focuses on content strategy for such clients as O.C. Tanner, CenturyLink, VivintSolar, NeutronInteractive and TempusGlobal Data. He is also advising clients like The Wealth Factory on building contributor content hubs. Tom received his BA in English Literature from the University of Chicago and a Ph.D. in English Literature from UC, Berkeley.

Kelly Wanlass

Senior Account Manager
Kelly is a public relations pro with a strong background in journalism and over 15 years of proven success getting objective-based results for clients in various markets, including IT, data security, finance, legal technology, consumer and translations. Kelly manages account teams, client relationships, media relations, communications strategy, thought leadership, writing and content creation for clients such as MultiLing, Frontier Capital and Legacy Food Storage. She has a degree in Communication from Brigham Young University.

Steve Jensen

Director and Senior Account Manager
Steve is a director and senior account manager for multiple SnappConner accounts. He brings senior public relations experience from leading organizations including Symantec, VitalSmarts, EMC/Mozy and NetSuite, with a strong specialization in thought leadership, reputation management and content creation.

Dan Dyer

Business Development Lead, Content University
Dan is a serial entrepreneur and a seasoned executive whose prior experience includes the creation and leadership of NASCAR Car Wash, ownership of Indian Motorcycle and Destination Harley Davidson. Dan successfully advanced his first franchise business Plush Pippin restaurants, into retail syndication, ultimately achieving successful acquisition by Marie Calendar/Nestle Foods. Dan is a strong advocate for the power of content in business communications and heads up the business development of Content University for SnappConner PR

Steven Jenkins

Account Executive
Steven provides writing, media relations and execution of strategic communications programs for clients of SnappConner PR. His work is showcased with press conferences he helped conduct for Salt Lake Comic Con, media placement for InsideSales.com and work for many other clients. Steven received his bachelor’s degree in Communication with an emphasis in Public Relations from Utah Valley University.

Kenady Ghent

Account Executive
Kenady provides PR account support, social media expertise and digital marketing campaign services to SnappConner PR and its roster of clients. Prior to joining SnappConner, her work has been showcased by a number of companies including Monkey Bar Storage and Great Harvest Bread. She holds a bachelors degree in public relations from BYU Idaho where she held key roles in PRSSA and in the university's Soapbox Agency.

Cori Barnes

Executive Coordinator
Cori provides administrative support to the firm, particularly to the CEO. Cori came to SnappConner PR with more than 30 years in office management, accounting, sales and marketing. Her success in administrative support comes from her strong organization skills, work ethic and passion to help others.

Amy Osmond Cook

Content Manager
Amy is a seasoned writer and marketer with 20 years of experience in writing, publishing, public relations and print/web design. In addition to her role with SnappConner PR, she is the CEO of Osmond Marketing, a full-service content marketing firm that creates and manages web, design and content assets for clients such as Sea World, North American Health Care, Workfront and Outbox Systems. She is currently a health columnist for the Orange County Register, Daily Herald and Family Share. Amy received her Ph.D. in Organizational Communication from the University of Utah and has been featured in publications such as People Magazine, USA Today, and Forbes.

Vic Conner

Co-founder
Vic is co-founder of SnappConner PR and has served as financial director since the company’s inception in 2007. Prior to SnappConner PR, he served as an investment consultant for Prudential and Everen Securities, and as an investment strategy coach for TruNorth Academy. Vic holds a degree in Business Administration from University of Phoenix.

Neal Jenson

Acting CFO
Neal is a seasoned entrepreneur who has led companies ranging from startups to Fortune 500s. His greatest strength lies in helping to grow small and private enterprises for maximum success. He is a contributor to The Huffington Post on issues of small and growing businesses. In addition to his role with SnappConner PR, Neal serves as Managing Director of Qazztek, LLC, a consulting company that provides strategic and financial advice to businesses throughout the U.S.

Harry Lay

Chairman of the Board, VP Finance
Chairman of SnappConner PR and a trusted advisor to CEOs and business leaders worldwide, Harry is uniquely qualified to serve as the voice of experience as well as the clear and constant sounding board to help propel all levels of leadership to extraordinary success. His unique, proven practices make him the partner of choice from profitability to strategy, implementation and execution. Harry serves on numerous boards of directors and has been featured in Fortune and The Wall Street Journal.