How many times in the past 10 years have you heard or read “the press release is dead.” New flash: The press release is alive and well! It’s a real live case of survival of the fittest. PR professionals have managed to evolve the press release with adaptations that keep it a strong tool for communicating company news, expert advice and consumer information.
Apiary Fund Enjoys Strong Growth Since Fee Structure Change
Back in June, our client Apiary Fund (www.apiaryfund.com) changed its fee structure in a strategic move to help make it easier for a broader range of people to participate in its training to become traders. The $997 up front fee was eliminated – all people needed to do was pay the monthly $97 subscription fee.
Looks Can Be Deceiving, Especially With Social Media
This week at the funeral for South Africa’s Nelson Mandela, someone snapped a photo of President Obama taking a “selfie” with British Prime Minister David Cameron and Danish Prime Minister Helle Thorning-Schmidt – and the Internet went wild.