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Deep-Diving to Become a Subject-Matter Expert

August 23, 2011 / Blog / Personal Development / PR Tips

I recently got the pleasure of working with a new account in a space that was relatively new to me. When we met with their executives to review the PR Proposal, to determine if we would be their agency of choice, their CEO expressed some hesitation in our not being able to really understand the space.

It’s Tuesday Night, Is Your TV on HGTV or ESPN?

August 18, 2011 / Blog / PR Tips

In my household, like in every home, my spouse and I often debate which channel we are going to keep our television fixed on. She prefers channels like HGTV, Food Network, and any program that features Leonardo DiCaprio or Joseph Gordon-Levitt.

I Don’t Have to Like You, I Just Have to Be Nice

August 17, 2011 / Blog / Personal Development

Several years ago my brother-in-law made an interesting comment about a potential new in-law. His comment rang very true in the context of the family setting we were in, but I believe it makes as much sense and is as applicable to a work environment as well.