If I told you “I got to get back in shape. Got to go lift weights,” you would think I was going to the gym to work out. If I said I was chased you might ask by whom or where. If I said I had been burned you may express sympathy and ask me if it hurt.
Do press releases still have a role in a well thought-through PR strategy? Undoubtably, yes! Press releases are the most straightforward and obvious means of obtaining PR, but many (even most) companies fail to create the kind of releases that could be most beneficial in supporting their company’s sales.
With the GOP primary season in full swing, candidates are crisscrossing the early-primary states to introduce themselves to voters. Their movements are highly strategic and their words constantly scrutinized. One memorable misstep or slip of the tongue can effectively end a campaign.