When a crisis strikes, most businesses and organizations are caught off guard when the first reporter calls requesting a statement. For business owners and executives, balancing the need to manage a crisis while dealing with the media’s desire to know can be one of the most stressful situations imaginable.
How Body Language Influences PR
This week I met sales and body language expert Linda Clemons at the CEO Space December Forum in Las Vegas. Clemons’ clients have included Major League Baseball, U.S.Customs and the FBI. She assists in jury selections and has advised a number of Fortune 500 firms.
What Is Social Media Doing For Your Company?
Social media is ubiquitous with the ability to say anything you like. Given how common it is for people to post their entire lives on Facebook and Twitter, it’s a wonder anybody can resist posting
Looks Can Be Deceiving, Especially With Social Media
This week at the funeral for South Africa’s Nelson Mandela, someone snapped a photo of President Obama taking a “selfie” with British Prime Minister David Cameron and Danish Prime Minister Helle Thorning-Schmidt – and the Internet went wild.
Success at Success Stories
Writing and marketing customer success stories is a frequently used PR tactic and has many applications: Sales people use them to show competency and offer third-party endorsement to potential clients; reporters love the real-world story of how your product or service is used; the content is great online and in marketing slicks, and is easily edited to apply for awards or for other publicity purposes.
New Report: Mainstream Media #1 Source Of Content Online Marketers Share
In an exclusive to Forbes, online marketing company Leadtail, in conjunction with DNN Software, has provided me with an early look at the new B2B Insights report on Online Marketers the company will issue on Monday, Sept. 30, from Leadtail.com. I covered Leadtail’s Q2 report on Digital Marketers here.
Building Effective Relationships: What an Agency Needs from Its Clients
Last month, I wrote about five ways PR reps can keep their clients informed – and happy. Let’s reverse this and discuss five things clients should do to keep their agencies informed – and motivated and feeling like part of a trusted partner relationship.
There’s No Such Thing as Over-Communicating: Five Basic Ways to Keep Your Clients Informed
PR professionals are communicators. That’s our job. We communicate – in one way or the other – with the media, with partners, with colleagues and especially with our clients, who want – and need – to know what we’ve been doing to build their reputations.
Five Basic Ways to Keep Your Clients Informed
PR professionals are communicators. That’s our job. We communicate – in one way or the other – with the media, with partners, with colleagues and especially with our clients, who want – and need – to know what we’ve been doing to build their reputations.
Forbes Post — Bad Business: Indicted Or Not, You Are Going To Get Caught
As a communications professional, I was particularly struck by Howard Sklar’s article this week, Six Reasons Why You’re Going To Get Caught. Howard talks about the dilemma of companies who catch an instance (or even a pattern) of bribery or illegal contract negotiation in their ranks.
Don’t Fish With Strawberries & Cream
Even though Dale Carnegie died over 30 years before I was born, he is one of my business heroes. The principles he taught in his many books, seminars, and lectures are timeless and when applied correctly work social miracles.
The Power of “I’m Sorry”
I recently made a purchase from an online clothing retailer. I selected the free two-day shipping option, but on the day my package was due to arrive, I checked the tracking number and discovered it wasn’t on my doorstep. It wasn’t even in my state. In fact, it was days away from delivery.
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