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How Good Messaging Is Like Convincing An American To Eat Escargot

November 7, 2013 / Blog / Business Strategy / Business Tips / Marketing Tips

When I was 13 I took French at school. My teacher was a whiz at teaching the language but was also invested in teaching us French culture. We had lessons on the significance of la bise (the kiss on the cheek upon greeting a friend) and how to greet someone properly based on their relationship to you, we learned about stained glass and flying buttresses, we learned about the difference between Santa Clause and Père Noel.

New Report: Mainstream Media #1 Source Of Content Online Marketers Share

October 2, 2013 / Blog / Business Tips / Communication Tips

In an exclusive to Forbes, online marketing company Leadtail, in conjunction with DNN Software, has provided me with an early look at the new B2B Insights report on Online Marketers the company will issue on Monday, Sept. 30, from Leadtail.com. I covered Leadtail’s Q2 report on Digital Marketers here.

The 3 Most Powerful Words In Business

August 14, 2013 / Blog / Business Tips

When it comes to credibility-building, the three most powerful words in the English language are: “I don’t know.” Many salespeople and most managers think that they’ll lose credibility if they admit ignorance, especially about something about which they “ought” to know. However, the exact opposite is the case.

How To Protect Your Business From Copycats

November 21, 2012 / Blog / Brand Management / Business Tips / Marketing Tips

In response to my article Bad Business: Indicted or Not You are Going to get Caught, a reader asked “What is the best way to protect my company from copycats?”