Content University™ is an in-depth program that trains and prepares individuals and executives to become expert content authors and creators. ContentU teaches participants to tell the best and most interesting stories available—the ones that exist in the minds of their own executives and within their company walls.
Thought leadership: 3 concepts authentic communicators understand
Think of this, innovative content that commands national attention. I’m speaking about content that inspires the writer and resonates with the reader. It’s called thought leadership. This is a
Utah companies can now apply for the MWCN Utah 100 Fastest Growing Companies
As a participant of the MountainWest Capital Network’s Utah 100 for the past seven years, it’s always amazing to see how much the business players in Utah move around among the 100 fastest growing
Mark Fredrickson, SnappConner PR VP, Named 2015 Marketing Executive of the Year by UTC
Fredrickson has served as co-chair of the UTC Communications Committee and also as Co-Chair of the Marketing Peer-to-Peer Forum for several years. He has been highly involved in the marketing forum
SnappConner PR Appoints A. Cory Maloy to EVP; Continues Expansion With 6 Strategic Hires in Q1 2015; Adds 11 Accounts
Choosing from the most qualified talent from across the U.S., thought leadership and PR firm SnappConner PR has announced the promotion of A. Cory Maloy, agency executive since 2008, to Executive Vice President. The company has also continued its rapid expansion of 2014 with six additional senior executives who are leading the agency’s growing thought leadership, content and image and branding programs in 2015.
Content Marketing, Content-driven PR. Whatever it’s called, companies are using it more this year.
Journalism has turned on its head. Traditional SEO is dead. Companies have to fill the gap, and they are turning to content – called content marketing, or content-driven PR. Content marketing allows
The 5-Star Approach To Turning A Customer Experience Around
Today I invite you to meet Jonathan Sprinkles, communicator, keynote speaker, author, and self-described “Connection Coach” (and yet another of the great individuals I’ve met through entrepreneurial friend Garrett Gunderson, whose summit I’ll be attending later this week.)
The ‘Big 3’ Mistakes (And Their Fixes) For First-Time Entrepreneurs
Together with co-founder Jason Katzenback, he’s now providing education for other entrepreneurs with a student base of 14,000 graduates so far, who’ve been prepared for entrepreneurship or to grow their companies further through a combination of online classes, training calls and live events.
68% of Journalists Unhappy With Corp Communications Pitches, New Study Reveals
In no small part, corporate communications and PR agency teams are to blame for journalists’ increasing level of stress, a new survey reveals. Lazy PR practitioners send out ineffective emails and half-hearted pitches, most typically via email, for story opportunities they rarely expect to succeed.
The 5 Awkward Truths About Professional Speaking
Dunn sold his family research business BigHugs.com to Utah’s Ancestry.com in 2002. Today he is co-founder with TJ Hoisington, professional speaker and co-author with Ken Blanchard of The One Minute Manager of Dunn Hoisington Leadership International, which provides leadership teaching to organizations in most parts of the world.
Transparency and Access are Vital to Crisis Communication
When a crisis strikes, most businesses and organizations are caught off guard when the first reporter calls requesting a statement. For business owners and executives, balancing the need to manage a crisis while dealing with the media’s desire to know can be one of the most stressful situations imaginable.
New Report: Marketers’ Tastes In Social Media Are Changing
While some aspects of social media are shifting, over the past 24 months other strategies remain largely the same, according to the newest Leadtail Social Insights Report.